Best Practices

TMSA members gain value by having access to best practices in marketing, sales, and communications within the transportation industry. These can spark ideas for your own strategies or ignite solutions that can be applied for your company's own unique challenges. Many of these best practices are Compass Award-winning programs that TMSA has recognized for their strategic and creative excellence. Only members have full access to our comprehensive library. Here are just a few examples of what you'll find:

Best In Show Blueprints in 2014 Compass Awards Program:
BNSF Railway: "Crude Shipping Resources Quiz"
One of North America's leading freight transportation companies, BNSF wanted to generate interest and attract attention to the BNSF Interactive Crude Map and to encourage tradeshow attendees to visit the BNSF booth. Engagement and interaction with the trade show booth showed a marked increase as a result.

LLamasoft: SalesForce Implementation
Llamasoft, Inc. provides software and expertise to help large organizations design and improve their supply chain network operations. The company's goal for this initiative was to implement SalesForce for tracking and measuring its sales pipeline and forecast for its global sales activity.

> Members can access more Best Practices in Transportation Marketing and Sales here (requires login)

Featured TMSA Compass Award Winner
ArcBest Corp, a freight transportation and logistics company, received a 2015 TMSA Compass Award of Excellence for a major rebranding initiative. This is their showcase video shown at the awards ceremony.