2016 Logistics Marketing & Sales Leadership Conference

June 5-8 • The Ritz-Carlton, Ft. Lauderdale, FL

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Conference Highlights

> See 2016 highlights

Learn & Network: Marketing and Sales Executives in Transportation and Logistics
No other event brings more education and networking value to marketing, communications, and sales executives in transportation and logistics.

  • 30+ Educational Sessions to help strengthen your results in marketing, sales, branding and communications.
  • Relevant Topics range from lead generation, digital marketing, PR and advertising to CRM, social selling, marketing and sales automation. 
  • Learn From Shippers of Leading Brands how to gain a competitive edge by delivering on the value promise they need. 
  • See Best Practices to gain practical ideas and take-aways that can be applied to your own strategies. 
  • Build Your Professional Network with other industry executives at networking receptions, roundtable discussions, and 2016 Compass Awards Reception and Dinner.
  • Comprehensive Expo to find valuable solutions and business partners. 
  • Peer-To-Peer Interactive Roundtable Discussions during which you'll share challenges, opportunities, and ideas with others with common interests.
Joe PulizziKeynote: Joe Pulizzi, founder of the Content Marketing Institute, the well-known content marketing educational resource for enterprise brands. In this fast-paced keynote, Pulizzi will discuss:
  • Why a content brand may be right for your company
  • How to start your own content brand
  • Why the audience of a content brand is a company asset
  • Tips and tricks on how to find revenue and keep it flowing
Dynamic Sessions on Marketplace Issues and Emerging Trends
  • The Future of Content Marketing: "The Content Brand" (by Opening Keynote Joe Pulizzi)
  • "The 6 Keys to Dominating Your Market (by Closing Keynote John Boyens)
  • Shipper Panel: Gain Perspectives, Access to Key Transportation and Logistics Decision-Makers
  • Analysis, Trends, Forecasts: Understanding the Economy and Its Impact on Transportation 
  • Best Practices in Marketing and Sales: TMSA Compass Award-Winning Strategies
  • "Stop the Fighting Between Sales and Marketing: How Alignment Creates Growth"
  • "Transportation 101: The New Employees Introduction"
Marketing Track Sessions:
  • "Rockin' Your Results Through Industry Events and Sponsorship Marketing"
  • Lead Generation Best Practices: "Breaking The Code"
  • "Is Print Dead: Should Collateral Be Purely Electronic or a Tangible Glossy Brochure?"
  • Leveraging the Power of the Evolving Roles of Industry Media
  • Marketing Operations: Leveraging CRM, Driving Marketing ROI
  • Successful Collaboration & Integration of Sales, Marketing
  • Media Relations & Advertising
  • Effective Digital Media & Social Media Strategies
  • Leveraging Technology: SEO, Marketing Automation, Data-Driven Strategies
  • Marketing Strategies & Best Practice
  • Generating Meaningful Customer Feedback for Meaningful Action
  • Maximizing Trade Show Strategies
  • The Powerful Value of Market Research
  • Website effectiveness Best Practices
  • Does Content Marketing Work in the Transportation Industry?
  • How Important is "Brand" to a Transportation Service Provider?
Sales Track Sessions:
  • "Harnessing the Power of Your Sales Workforce (Zig Ziglar Certified Speaker Chris Patterson, CEO, Interchanges)
  • Creating A Unique Selling Proposition and Delivering On Your Promise
  • Understanding and Eliminating Shipper Pain Points in Supply Chain & Transportation
  • Sales Operations: What Sales Infrastructure Is Needed for Peak Productivity?
  • Hunters and Farmers: What Type of Sales Organization Does Your Company Succeed With?
  • Who Owns the Data? Best Practices and Epic Fails in CRM Systems
  • Tightly Integrating Sales & Marketing for Maximum Results
  • Leveraging Metrics and Data-Driven Strategies

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Session Descriptions

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