On-Demand TMSA Webinar


Webinar - Content

The Future of Content Marketing: “The Content Brand”
Sure, many industry organizations are experimenting with content marketing, but the brands that are finding success are creating content brands — separate media platforms that are creating value outside of the products and services offered by the company. A leading authority on content marketing, Joe Pulizzi founded the Content Marketing Institute, the well-known content marketing educational resource for enterprise brands. In this fast-paced webinar, Pulizzi will discuss:

  • Why a content brand may be right for you
  • How to start your own content brand
  • Why the audience of a content brand is a company asset
  • Tips and tricks on how to find revenue and keep it flowing

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father, and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. He was the Keynote Speaker at the 2016 TMSA Logistics Marketing & Sales Conference, and has been a regular thought leader to TMSA members.