2017 TMSA Webinar

"Pulse of the Media: Practical Tips & Best Practices in PR"

Webinar-March

If you're involved in media relations and PR, how do you build relationships with trade media editors who are deluged with information while facing continuous digital deadlines? Learn key findings from an exclusive survey TMSA recently conducted that provides insights - directly from the editors who cover transportation, logistics, and supply chain management. Attend this webinar and you'll learn:

  • What makes your content most compelling to editors and their readers? And what role does social media play in this?
  • How to determine which channels are most used—and in what ways—by editors seeking story ideas and sources
  • Best practices in news release development and story pitches
  • What are the key media “don'ts”?
  • Build on significant findings from previous TMSA and JSA surveys to develop trend statistics

Bill Fahrenwald is a transportation, logistics, and supply chain marketing guru. He is a well-known author, speaker, and communications consultant. His industry insights are the result of his experience as rail industry reporter, transportation publication editor, plus founding member and past president of the Transportation Marketing and Sales Association (TMSA). Fahrenwald’s greatest asset may be his ability to listen to an avalanche of information, then quickly find the key pieces to craft an effective message and strategy for each individual client.

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