TMSA Sales & Marketing Metrics Study

TMSA Metrics StudyBenchmark your sales and marketing programs, initiatives and budgets against others in the transportation, logistics, and supply chain industry. Initially launched in 2014, TMSA continues to conduct this metrics study every year. The goal of this ongoing research project is to help sales and marketing practitioners gain a better understanding of key sales and marketing metrics, how the metrics change over time, and best practices for marketing and sales success in the industry.

This TMSA research project includes metrics and trends in:

  • Demographic information on participants
  • CRM systems deployed
  • Sales contribution by source
  • Percentage of sales people achieving quota
  • Marketing budgets vs. sales budgets
  • Marketing activity outsourcing
  • How metrics and ROI are tracked

> Download the 2017 TMSA Sales & Marketing Metrics Study

> Participate in the 2018 TMSA Sales & Marketing Metrics Study - project to open soon!