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2018 TMSA Logistics Marketing & Sales Conference

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10 Reasons Google Hates your Transportation Website 
There’s a good chance Google doesn’t like your transportation website. With Google dominating the online world of search (more than 80% of all searches in the U.S. are done via Google) it pays—literally—to get on the good side of Google’s organic algorithm.

Too many freight & logistics companies launch a website and expect it to work wonders out of the box. While a well-thought-out website can do wonders for your bottom line, it isn’t a magic wand. It’s a sales and marketing tool that needs to be updated and upgraded on a regular basis.

Google—and other search engines—make their mark through innovation and constant improvement. In an average year, Google makes roughly 500 changes to its algorithm. Meaning what worked for ranking last year may not even register as a factor in your online success today. As your sales processes evolve to keep up with customer needs and market factors, so too does Google and so should your website to keep pace.

This session will focus on 10 common issues we see within the transportation world that could be dramatically hurting your company in Google searches.

About the Presenter: Chris Peer is an expert in business to business lead generation and online sales strategies for manufacturing and transportation companies. Having worked with hundreds of companies on their digital communications, Chris is an active speaker on digital marketing & sales strategies. He is the owner and CEO of SyncShow, an online lead generation and sales improvement company specializing in sales conversion, lead generation and lead nurturing for the manufacturing and transportation industry. Based out of Cleveland, Ohio, Chris has over 25 years of experience in helping these companies grow.