On-Demand Webinar and Executive Summary

"2016 TMSA Sales & Marketing Metrics Study: How Does My Company Compare?"
Presenter: Hernan Vera, Sales Outcomes, Inc.

TMSA recently released its second annual sales and marketing metrics and best practices study. The study results are derived from a survey of sales and marketing leaders in the industry. Survey participants included truckload and LTL carriers, 3PLs and freight forwarders, intermodal/rail carriers, ocean carriers, port authorities, and technology innovators.

Through this special TMSA Webinar and Executive Summary Package, you'll gain market intelligence to help benchmark your company against others in transportation and logistics:

  • Learn how firms in the transportation and logistics industry compare to frequently used sales and marketing metrics. 
  • Gain insights into these industry Sales Metrics: Sales Contribution By Source (Outside and Inside Sales, 3rd Party Channel Partners, Executive Team, etc.), CRM Systems Deployed, Current Sales Performance and Projected Sales Results, Sales Quota Achievement Rates, Primary Factors in Sales Budgets, Sales Headcount, and more.
  • Learn about these industry Marketing Metrics: Marketing vs. Sales Budgets, Marketing Budget Allocation Trends (Events, Print and Online Advertising, Email Marketing, PR, etc.), Marketing Headcount, Outsourcing Practices, ROI and Marketing Measurement Practices (Leads Generation Metrics, Dollar Value of Sales Opportunities Created from Marketing Leads, Dollar Value of Sales Opportunities Won from Marketing Leads, etc.)

Cost for On-Demand Webinar and Executive Summary Package:
Non-Members: U.S. $34.95 > Register Now
Members: No Cost Gain access by signing in to the Members Only section

Questions? Call TMSA at 952-466-6270 x208 or Email.

Metrics Study

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