| Sun., June 9 |
* Please check back for schedule updates |
|
9:00a - 12:00p
3:00p-5:30p
4:00p-5:00p
5:15p-6:30p
6:30p-9:00p
|
Amelia Island Adventures (Pre-Conference Peer Networking)
TMSA Board of Directors Meeting
Registration
TMSA Speed Networking
Island Welcome Reception on the Expo Floor
(Sponsored by Transport Topics)
TMSA Dine-Around (Your Choice of Restaurant) |
| Mon, June 10 |
|
| 7:15a |
Registration Opens |
| 7:30a-8:30a |
Networking Breakfast (Sponsored by LeSaint Logistics)
|
| 8:45a-9:00a |
Opening Session |
| 9:00a-10:15a |
Opening Keynote: Experiences: The Seventh Era of Sales & Marketing |
| 10:30a-11:30a |
6 Disciplines of a Powerful CX Strategy that Drive Business Results |
| 11:45a-12:45p |
Interactive Roundtable Discussions (Working Lunches)
(Sponsored by SyncShow) |
| 1:00p-2:00p |
Exhibitor Speed Networking at the Marketing & Sales Expo |
2:00p-2:45p
2:45p-3:00p |
Breakout Workshops:
The Customer Journey Begins with the RFP
Sh*t Happens: Don't Let Service Failures Define Your Customer Experience
8 Ways Transportation Companies Can Improve CX through Digital
Fireside Chat with TMSA Marketing & Sales Executives of the Year
Break at the Marketing & Sales Expo |
| 3:00p-4:00p |
CX Emerging Trends & Best Practices in Transportation |
| 6:00p-9:00p |
Recognition & Compass Awards Program |
| |
|
| Tues, June 11 |
|
| 7:15a |
Registration Opens |
| 7:30-8:30a |
Networking Breakfast (including Committee Meetings)
(Sponsored by PITT OHIO) |
| 8:45-9:00a |
Opening Remarks |
| 9:00-10:00a |
Charting the Course through Demographic Change |
| 10:00-11:00a |
Marketing & Sales Expo (Break sponsored by Crowley Maritime) |
| 10:15-11:00a |
Gaining Access: Break through the Clutter with Compelling Messaging |
| 11:00a-12:00p |
Breakout Sessions, including:
Omni-Channel Support: How to Create a Seamless Customer Experience
Recruitment to Brand Advocacy: How to Reach, Keep, Engage Today's Drivers
Best Practices: Launching a New Brand with an Integrated Campaign
Selling Beyond Price: Leveraging an Effective Value Proposition |
| 12:15-1:30p |
Interactive Roundtable Discussions (Working Lunch)
(Sponsored by FreightVerify) |
| 1:45-2:45p |
Breakout Sessions, including:
"Meet The Press" Editors Panel Discussion
Leveraging Technology to Create Great Customer Experience
Best Practices: Strategy & Design Principles for Transportation Marketing
Pipeline Management: Growing a Book of Business |
| 2:45-3:30p |
Marketing & Sales Expo and "Island Prize Drawings" |
| 3:00-3:45p |
Sales Coaching & Enablement: Developing the "A" Team |
| 3:30-4:30p |
Deep Dive Into the Customer Experience (CX) |
| 3:45-4:30p |
Build vs. Buy? Increasing Sales through Learning & Development |
| 4:30-7:00p |
Marketing & Sales Expo Tear-Down |
| 5:30-7:00p |
TMSA Island Beach Fling (Reception right on the beach!)
(Sponsored by Winmore) |
| 7:00-10:00p |
TMSA Dine-Around (Your Choice of Restaurant)
|
| Wed., June 12 |
|
| 7:15a |
Registration Opens |
| 7:30-8:15a |
TMSA Annual Membership Meeting
(Breakfast sponsored by Rush Trucking) |
| 8:30-9:15a |
The Outlook for the North American Economy |
| 9:15-10:00a |
TMSA Marketing & Sales Metrics Review |
| 10:00-11:15a |
Closing Keynote: The Customer Experience: What's Next |
| 11:30a |
Conference Adjourns |
| |
Amelia Island Adventures (Post-Conference Peer Networking) |
