Sessions and Events

2019 TMSA Logistics Marketing & Sales Conference

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6 Disciplines of a Powerful CX Strategy that Drive Business Results
Today's leading organizations in transportation and logistics are creating a vision where every employee contributes to and shapes the Customer Experience (CX). A company that fully meets a customer’s expectation will have less customer churn, achieve greater margins, and participate in more growth with their customers. Companies that excel in their customer experience strategy financially outperform their peers. Dave Gardner, a supply chain leader who has found success in incorporating CX strategy, will walk through the six disciplines of a well-designed CX strategy including broadly communicating “the why,” sharing Voice of Customer, and rewarding great customer focused behaviors. > More

Industry Best Practices in Marketing, Communications & Sales
See industry best practices in marketing, communications, branding and sales - all that have received a 2019 TMSA Compass Award. You'll learn from your peers their brightest ideas and most effective solutions. They'll share in detail the business opportunity or challenge they faced, and how they leverage their initiatives by intelligent goal-setting; cutting-edge development, deployment and execution; and ultimately the metrics that measured the success of the initiatives. > More

Benchmarking Your Company: TMSA 2019 Sales & Marketing Metrics Review
TMSA will be releasing its fourth annual Sales & Marketing Metrics Study. The study results are derived from a survey of sales and marketing leaders in the industry. Survey participants included truckload and LTL carriers, 3PLs, freight forwarders and brokers, dedicated carriers, and ocean carriers. The insightful presentation will provide insights on how firms in our industry compare to frequently used sales and marketing metrics, and highlight best practices in the industry's marketing and sales organizations, budgets, etc. This session also will help you to build the business case for not only stronger marketing and sales investment but also in your company's potential CX strategy. > More

CX Panel Perspectives
The last few years have seen an appreciable increase in the attention paid to the customer experience (CX). However, much of this focus has been in B2C markets. Unfortunately, the same is not true in B2B, where CX performance still lags compared to other markets and struggles for attention against myriad other corporate priorities. But there are some brands in transportation and logistics that are making it their business to take CX seriously. During this panel discussion, hear from representatives from these companies how they’re leveraging CX to make an impact on their business results in customer acquisition, retention and growth:

Meet the Press: Logistics Industry Editor Panel
The transportation and logistics trade media reaches your target market with credibility - and are taking steps to ensure the best customer experience they can deliver (from standpoints of both the consumer of information as well as the advertiser/sponsor). This panel discussion of editors will start with a review of current best practices and then will open to a dialogue about today’s dynamic media relation environment. Learn practical, real-world ways to communicate with the editors.

Interactive Discussion Groups
During lunch both Monday and Tuesday, participate in an interactive roundtable discussion on a topic of your choice. These “working lunches” are facilitated conversations that encourage the sharing of ideas, business best practices, and discussion among your industry colleagues with interests in a common subject. Topics include strategic planning, budgeting, marketing and sales automation, CRM systems, content marketing, digital marketing, the use of video, branding, media relations/PR, advertising, research, CX, employee communications, and more! > More

TMSA Speed Networking
Connect with other engaged professionals in this fun, fast round-robin networking format, before the conference begins. It’s designed to maximize your connections throughout the conference and make your networking more meaningful. What will you get out of this session? Increase your professional network, find that perfect service partner, or even make connections that could help you in your job. You never know who you’ll meet or how they might impact your career. Each “round” possibly could be the best 3-minute meeting you’ll ever have! > More

2019 TMSA Recognition & Compass Awards Program
This formal event will recognize the TMSA Marketing and Sales Executives of the Year, Volunteers of the Year, and Compass Awards recipients. During the program, you'll also have the opportunity to see several individual marketing, communications, and sales initiatives that have successfully generated business results for transportation and logistics companies throughout North America. > More

Integrated Expo: Find Valuable Resources
The TMSA Expo brings you a multitude of potential partners who can offer you value through their industry trade media; marketing- and sales-related solutions: marketing, PR and advertising services; digital marketing and graphic design services; CRM, marketing and sales automation; sales consulting and training; event strategy, exhibit design and execution; print services; custom branded products; credit insurance and financial services; driver support services; and more. While you’re networking, make sure to have the exhibitors sign your TMSA Game Card for a chance to win valuable prizes!