Go Back Up

June 10 2:00pm - 2:45pm

Marketing BREAKOUT:
In a World of Trends, Don’t Forget Your Foundation: Your Website

In the fast-moving world of marketing, it’s easy to get caught up in the excitement of social media, AI tools, influencer campaigns, and the latest flashy trends. But while you're chasing the next big thing, your website—your brand’s digital home base—might be quietly falling behind. And that’s a problem.
So much of your marketing is ultimately designed to drive traffic back to your website, whether it’s to learn more, download a resource, schedule a call, or make a purchase. If your website isn’t optimized to make that experience helpful, intuitive, and conversion-ready, you’re missing out—plain and simple.
 
This session will explore why your website still plays a vital role in your overall marketing and sales strategy. From smart SEO that boosts discoverability, to CTAs that actually get clicks, to GEO, and content that guides rather than overwhelms, your website should be working for you—not collecting dust. Walk away with actionable insights to refresh, optimize, and elevate your site so it aligns with your goals and moves prospects to take action.
Jason Jimenez-Vanover

SALES BREAKOUT SESSION

About the Speaker

Jason Jimenez-Vanover

CEO and Founder, JCI Marketing

Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a B2B marketing agency that specializes in working with those in supply chain. With an extensive background in content marketing and more than 16 years experience in logistics, Jason lives everything about the industry. When he isn't busy seeking out new SEO capabilities and opportunities, you can find him studying the latest market reports. 

Gary Cornelius - 2025 ELEVATE

Meet the Moderator

Gary Cornelius

VP of Business Development

Gary is the VP of Business Development of TCW, Inc., leading their Sales, Marketing, and customer-facing teams. He has 37 years of experience in transportation and logistics, including leadership roles in both Sales & Operations. Gary has been with TCW for 18 years, with his current tenure starting in 2013. 

Gary serves as the co-Chair of TMSA’s Education Committee and is on the TMSA Board of Directors. He also does philanthropic work through The American Cancer Society, including advocacy, Relay for Life, and publicly speaks throughout the Southeast for the Society.

When not working or volunteering, Gary spends time with family at the lake, traveling and kayak fishing.

Ready to take your knowledge to the next level?

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