About the Speaker

Crawford McCarty leads the demand generation practice at LeadCoverage. Crawford has 15 years of demand generation experience leading teams and utilizing the latest and most innovative marketing strategies. Having begun his career in the digital marketing renaissance at Silverpop, Crawford honed his skills from the brightest in the industry before moving to IBM as a critical piece of the Geo-Expansion team in the Watson Behavioral Marketing business unit. Crawford has spent the last decade+ working on the forefront of marketing technology becoming an expert practitioner in weaponizing prospect behavior utilizing a data-based strategy of advanced marketing attribution models to drive ROI-backed decisions.