Every Move You Make:
GenLogs and ITS Logistics on the Frontlines of Freight Fraud Prevention
Freight fraud is at an all-time high, evolving by the minute and fueled by deepfakes, chameleon carriers, and brazen daytime robberies. In this session, GenLogs, a rising star in freight tech, and ITS, a top 20 asset-lite broker with a 0.004% fraud incident rate, share how innovative technology and human-centric process discipline converge to defend against today’s threats. The talk will offer a glimpse into where, when, and how theft is happening, plus what it takes to protect freight, reputations, customers, and the bottom line.
About Alex
Alex is a seasoned leader dedicated to helping tech companies prioritize their customers. With over a decade of experience in high growth software startups, he specializes in building and scaling global teams that obsess over customer experience.
A firm believer in data-driven decision-making, Alex's approach combines strategic long-range thinking with meticulous attention to detail. At GenLogs, he and his team deliver world-class Truck Intelligence products to help their customers fight fraud and to make America's supply chains safer and more resilient.
About Tom
Tom Larson is the Senior Vice President of Enterprise Accounts at ITS Logistics, where he leverages over 20 years of experience and deep expertise in the supply chain industry to drive operational efficiency, enhance service delivery, and deliver innovative solutions. Tom is dedicated to helping businesses transform their supply chains into strategic competitive advantages.
Before joining ITS Logistics, Tom spent 22 years at C.H. Robinson, advancing from supervisor to Vice President of Retail Sales. During his tenure, he built and led C.H. Robinson's first vertical sales organization, leading the highest-producing sales and revenue teams for four consecutive years. Tom worked closely with key clients, playing a pivotal role in the strategic optimization of their supply chains.
Driven by a passion for mentoring and developing teams, Tom’s leadership philosophy is centered on his belief: “Whisper criticism, scream encouragement.” He focuses on fostering positive, supportive environments where team members feel empowered to succeed.
About Matt
Matt Wagner has more than two decades of expertise in business development and sales management, specializing in supply chain management solutions. As Chief Sales and Marketing Officer at Jarrett, he is responsible for developing the sales and marketing strategy and execution to drive new business growth and brand awareness.
In 2007, he began his logistics career with Jarrett as a Manager of Business Development. Following this, he honed his skills further during a six-year tenure as Client Solutions Director at Transportation Insight, before ultimately returning to Jarrett in 2016 as Vice President, Sales & Marketing and was promoted in November 2022 to his current position.
Matt earned his certification as a LEAN Green Belt through Total Insight in November 2012, further solidifying his proficiency in driving operational excellence. Matt holds a Bachelor of Science degree in Business Administration from Ashland University.
About Eric
Eric Masotti is an energetic and results-oriented leader with extensive experience driving exponential growth for both start-up and established organizations. As the President of Logistics at Trailer Bridge, he leverages his expertise in transportation, P&L accountability, and inter-divisional coordination to drive growth. Under his leadership TB’s logistics division has adopted industry-leading technology to drive efficiency and support the needs of today’s shipper. In his personal life, Eric is a proud family man, an avid runner, and a sports enthusiast, particularly soccer, golf, and UNC athletics. When he's not working or spending time with his family, he enjoys reading non-fiction and traveling.