Scaling Your Commercial Business for Sustainable Growth
In a rapidly evolving market, the ability to scale without losing momentum is critical. This panel will explore how to create a resilient go-to-market strategy that not only adapts to disruption but leverages it for growth. Learn best practices for building scalable sales frameworks—from optimizing processes and integrating the right technologies to managing resources effectively. You'll also examine the evolving role of the sales leader in high-growth environments and walk away with practical strategies to lead and empower your team during times of expansion.
About Holly
Holly LaBoda helps logistics companies of all shapes and sizes get, keep, and grow larger customers. As a Partner and Co-Founder of Luminaries Consulting, she loves working with clients to help them achieve their growth goals. A pragmatic business success partner, she takes a holistic view of an organization’s, or individual’s, current state and future goals and helps them design practical ways to bridge the gap. From go-to-market strategy to sales talent development, and everything in between, she helps clients get real results, fast.
About Lori
Lori Kincannon is the Chief Revenue Officer at Mckinney Trailer Rentals, bringing over 35 years of leadership experience in transportation, logistics, and equipment rentals and leasing. Her career began in 1988 at CI Seafoods as a Distribution Manager, and she has since built a reputation for driving customer-centric growth, strategic sales alignment, and operational excellence. Prior to joining Mckinney, she spent six years at PLM Trailer Leasing, where she rose from Operations Manager to District Account Manager, serving key West Coast accounts.
Since joining Mckinney in 2008, Lori has played a pivotal role in expanding the company’s footprint and brand presence across the U.S. As CRO, she oversees sales, marketing, and business development, leading the revenue strategy for 21 locations across nine states. Her leadership has helped position Mckinney as a trusted, full-service provider of trailer rentals, leases, sales and maintenance solutions.
Lori’s commitment to service extends beyond the private sector. She has proudly served as a Commissioner for the Port of Hoodsport since 2020, contributing to community and economic development in Washington state.
About Matt
Matt Wagner has more than two decades of expertise in business development and sales management, specializing in supply chain management solutions. As Chief Sales and Marketing Officer at Jarrett, he is responsible for developing the sales and marketing strategy and execution to drive new business growth and brand awareness.
In 2007, he began his logistics career with Jarrett as a Manager of Business Development. Following this, he honed his skills further during a six-year tenure as Client Solutions Director at Transportation Insight, before ultimately returning to Jarrett in 2016 as Vice President, Sales & Marketing and was promoted in November 2022 to his current position.
Matt earned his certification as a LEAN Green Belt through Total Insight in November 2012, further solidifying his proficiency in driving operational excellence. Matt holds a Bachelor of Science degree in Business Administration from Ashland University.
About Trip
A 1990 graduate of Mississippi State University with a BBA in Transportation, Trip brings 35 years of experience in the dynamic and ever-evolving logistics industry.
Throughout his career, Trip has held key management roles in both operations and sales. He currently leads the sales and account management teams at Total Transportation of Mississippi, where he is known for his strategic leadership and team development skills.
Now based in Memphis, TN, Trip enjoys a fast-paced life full of movement and music. He’s an avid concertgoer, golf enthusiast, and devoted Mississippi State sports fan.
At home, life revolves around his wife of 33 years, Tammy, and their two sons, Connor and Evan.