Marketing Workshop: Safely Using AI To Enhance B2B Marketing Strategies & Business Results
In this interactive session, attendees will discover how to effectively leverage AI to enhance their B2B marketing strategies, while gaining insight into the current and future impact of AI on the industry. Participants will explore real-world applications, ethical considerations, and practical strategies to integrate AI into their organizations with confidence and purpose.
Three Major Takeaways:
-Practical Applications – Learn how AI tools can be used in real-time to personalize content, qualify leads, and optimize campaign performance.
-Risk & Ethics Management – Understand the potential risks of AI, including data privacy and bias, and walk away with ethical guidelines tailored to your business.
-Future-Forward Thinking – Gain insights into the evolving role of AI in B2B marketing and prepare for long-term shifts in technology, workforce dynamics, and customer expectations.
About Chris Peer
Chris Peer is the founder and CEO of SyncShow. He's also an online marketing expert with a passion for integrating marketing and sales strategies. Chris has over 30 years of experience in B2B online marketing strategies, sales processes, and customer communications. Prior to founding SyncShow, he worked for Ernst & Young and American Greetings. As a two-time Inc. 5000 winner, SyncShow is the only agency uniquely positioned to drive sales for B2B industrial companies in transportation and logistics, warehousing and distribution, manufacturing, and professional services. In 2023, Chris published his book, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies. Having personally experienced and learned from the setbacks and challenges that can accompany inefficient marketing approaches, Chris conceived The Great 8 Pillars framework. This methodology is designed to revolutionize your marketing department, shifting it from being a financial burden to a source of profit. Through the application of world-class marketing best practices, he’s played a pivotal role in the success and expansion of countless companies.