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June 8 10:30-11:15am

A People-First Crisis Response

 

How New Belgium Built Resilience Through Disruption

When Hurricane Helene struck Asheville on September 27, 2024, it didn't just flood New Belgium brewery with up to six feet of water; it severed power, water, and over 400 transit routes, slashing New Belgium’s network capacity by 25%.

To bridge the massive supply gap, Tom O’Connell, New Belgium’s Chief Supply Chain Officer, spearheaded a crisis resilience strategy that prioritized coworker safety with speedy operational pivots. From streamlining the company’s SKUs to mobilizing a multi-site response, the New Belgium team demonstrated how "Human Powered Business" isn't just a tagline - it's how New Belgium continues to deliver on its promise of world-class beer and business.
 
From Fort Collins to New Belgium’s broader network, coworkers rallied to absorb production shifts, rebalance distribution, and keep beer flowing while Asheville recovered. The sixth-month recovery is a blueprint for how an agile leadership team, a strong distribution network, and a people-first philosophy can transform a catastrophic disaster into a foundation for long-term operational resilience.

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