Company LEADER BREAKOUTS
We are currently curating these sessions. Check back for more!
June 9 2:00-2:45pm
Intent Data 2 Ways: Winning New Logos and Building a Digital Moat
Intent data alone doesn’t create revenue: action does. In this session, Kara and Eric will unpack how high-performing freight and logistics teams are operationalizing intent data across the full Go-To-Market engine.
We’ll show how to separate meaningful buying signals from noise, why defensible attribution depends on stacking signals, and how each signal requires its own playbook.
Attendees will learn how intent should route into programmatic advertising, marketing nurture, or sales engagement, and what happens when teams don’t act on a signal.
We’ll also explore how intent data can be used to protect and expand existing accounts, helping teams build a digital moat that defends wallet share and strengthens account management.
Key takeaways will be:
-
How to turn intent signals into action: Learn how to operationalize intent across programmatic, marketing nurture, and sales, and what should happen next when a signal fires (or is ignored).
-
Why all intent signals are not equal: Understand how to evaluate, stack, and prioritize signals to create defensible attribution and avoid chasing false positives.
-
How to use intent to build a digital moat: Discover how intent data can protect wallet share, re-engage “disqualified” accounts, and strengthen account management strategies over time.
June 9 1:00-1:45pm
Leading Through Disruption: Executive Playbooks from Trailblazing Women in Supply Chain
Tariffs. Turbulence. Demand chaos. Today’s executive leaders aren’t short on challenges; they’re short on time. This session taps into lessons from top women supply chain leaders and how they identify disruption early, operationalize decision-making, empower cross-functional teams, and keep performance steady when the ground shifts. You’ll walk away with a leadership framework built for today’s rapid pace including, guiding smarter, faster decisions, scenario planning, and real-world strategies for leading organizations with resilience, innovation, and impact.
Key takeaways will be:
-
Apply a signal-to-action framework to identify disruption early and make faster decisions.
-
Leverage scenario planning strategies to prepare your organization for shifts, unexpected changes, and volatility.
-
Organize cross-functional alignment amongst teams to maintain performance and resilience.
Meet the speaker
Beth Carroll
CEO, Prosperio Group
Beth is the CEO of Prosperio Group, a compensation development firm that focuses on the strategic management of compensation for global transportation & logistics companies. Beth has over 25 years’ experience developing incentive compensation plans for companies across the globe in a variety of industries. Beth has completed projects with more than 400 Transportation & Logistics companies, in a variety of sectors (asset, non-asset, asset light, etc).
Beth holds a BA from Bucknell University, an MA from The University of Chicago, an MBA from Northwestern University, and is a World at Work Certified Sales Compensation Professional.
Beth is the author of Taming the Compensation Monster: Using Freight Broker Compensation to Drive Urgency, Performance, and Profits which is available on Amazon in soft cover, audio and kindle editions.