Company LEADER BREAKOUTS
June 9 1:00-1:45pm
Leading Through Disruption: Executive Playbooks from Supply Chain Trailblazers
Tariffs. Turbulence. Demand chaos. Today’s executive leaders aren’t short on challenges; they’re short on time. This session taps into lessons from top supply chain leaders and how they identify disruption early, operationalize decision-making, empower cross-functional teams, and keep performance steady when the ground shifts. You’ll walk away with a leadership framework built for today’s rapid pace including, guiding smarter, faster decisions, scenario planning, and real-world strategies for leading organizations with resilience, innovation, and impact.
Key takeaways will be:
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Apply a signal-to-action framework to identify disruption early and make faster decisions.
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Leverage scenario planning strategies to prepare your organization for shifts, unexpected changes, and volatility.
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Organize cross-functional alignment amongst teams to maintain performance and resilience.
Taylor Pawelka
Vice President of Marketing & Alliances, ProShip
With over a decade of expertise and roughly 11 years at ProShip, Inc., Taylor Pawelka is a strategic marketing leader dedicated to parcel shipping industry education, boosting software revenue, and propelling growth across three supply chain tech product lines
Jennifer Morris
Founder, Ship Happens
Jennifer Morris is the founder of Ship Happens, a supply chain media platform dedicated to making logistics content people actually want to read and watch. With over 20 years in the industry, she's known for straight talk, sharp insight, and leading with empathy, including through the Gorgeous Girls Work in Supply Chain series, which spotlights the women shaping the industry.
Holly LaBoda
Chief Growth Officer, Formula L
Holly LaBoda is the Founder and Chief Growth Officer of Formula L, where she helps organizations scale revenue without scaling chaos.
A sought‑after facilitator and growth strategist, Holly specializes in guiding teams through the critical “growth leaps” that demand sharper systems, stronger skills, and clearer focus. She blends deep expertise in sales effectiveness, change management, and strategic enablement to help companies eliminate friction, unlock execution discipline, and create repeatable growth. Known for her empathetic yet pragmatic approach, Holly equips teams and leaders with the confidence, clarity, and capability to grow, sustainably, independently, and fast.
Kameel Gaines
Founder and Chief Al Growth Strategist, Atlas AI Growth & Marketing Agency
Kameel E. Gaines is the Founder and Chief AI Growth Strategist of Atlas AI Growth & Marketing Agency. She partners with logistics and transportation companies to build AI-driven authority infrastructure that strengthens strategic visibility, improves decision clarity, and sharpens competitive positioning. With over 16 years of operational, recruiting, marketing, and revenue leadership experience inside the industry, Kameel brings an operator’s perspective to AI strategy, helping organizations move beyond marketing activity and into measurable strategic advantage in the AI search era.
June 9 2:00-2:45pm
Intent Data 2 Ways: Winning New Logos and Building a Digital Moat
Intent data alone doesn’t create revenue: action does. In this session, Kara and Eric will unpack how high-performing freight and logistics teams are operationalizing intent data across the full Go-To-Market engine.
We’ll show how to separate meaningful buying signals from noise, why defensible attribution depends on stacking signals, and how each signal requires its own playbook.
Attendees will learn how intent should route into programmatic advertising, marketing nurture, or sales engagement, and what happens when teams don’t act on a signal.
We’ll also explore how intent data can be used to protect and expand existing accounts, helping teams build a digital moat that defends wallet share and strengthens account management.
Key takeaways will be:
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How to turn intent signals into action: Learn how to operationalize intent across programmatic, marketing nurture, and sales, and what should happen next when a signal fires (or is ignored).
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Why all intent signals are not equal: Understand how to evaluate, stack, and prioritize signals to create defensible attribution and avoid chasing false positives.
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How to use intent to build a digital moat: Discover how intent data can protect wallet share, re-engage “disqualified” accounts, and strengthen account management strategies over time.
Eric James
Vice President of Sales, SalesIntel
Eric James is a dynamic and results-driven sales executive with more than two decades of progressive leadership experience in driving revenue acceleration, optimizing go-to-market strategies, and building high-performing teams in competitive markets. He currently serves as Vice President of Sales at SalesIntel.io, a role he has held since January 2023. Since joining the company in 2021 as Senior Director of Sales, Eric has played a pivotal role in scaling sales operations and strengthening the organization’s market leadership for over four years.
Kara Smith-Brown
CEO / CRO, LeadCoverage
Kara Brown is the Chief Executive Officer at LeadCoverage. Brown was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO]. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneur’s Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.
Meet the speaker
Beth Carroll
CEO, Prosperio Group
Beth is the CEO of Prosperio Group, a compensation development firm that focuses on the strategic management of compensation for global transportation & logistics companies. Beth has over 25 years’ experience developing incentive compensation plans for companies across the globe in a variety of industries. Beth has completed projects with more than 400 Transportation & Logistics companies, in a variety of sectors (asset, non-asset, asset light, etc).
Beth holds a BA from Bucknell University, an MA from The University of Chicago, an MBA from Northwestern University, and is a World at Work Certified Sales Compensation Professional.
Beth is the author of Taming the Compensation Monster: Using Freight Broker Compensation to Drive Urgency, Performance, and Profits which is available on Amazon in soft cover, audio and kindle editions.
