June 9 3:00-3:45pm
Turning Video Into Results:
Measuring What Works for Sales & Marketing in Transportation
Video is one of the most powerful tools for transportation companies, yet many sales and marketing teams struggle with what to create, how to scale it across locations, and how to measure success. In this session, we’ll explore how transportation brands are using authentic, people-driven video to support employer branding, customer engagement, thought leadership, and sales enablement, without relying on large budgets or complex productions.
We’ll share real-world examples, including a multi-location employer brand campaign where teams submitted short videos tied to moments like Veterans Day and Truck Driver Appreciation Week, later repurposed into high-performing social content. We’ll also discuss influencer-style campaigns with owner-operators and emerging uses of video for B2B sales and thought leadership.
You'll gain practical, immediately usable ideas and a clear understanding of which video metrics matter most.
Key takeaways will be:
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How to collect authentic video content from drivers, owner-operators, and internal teams across multiple locations
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How video supports the full funnel, from brand awareness and recruitment to thought leadership and sales enablement
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Actionable strategies for getting video programs off the ground with limited time and resources, including how AI-powered video enhancements can take content to the next level.
Meet the speakers
Michelle LeBlanc
Founder, Drop & Hook
Michelle is a marketing professional focused on helping transportation and logistics businesses tell their stories.
Over the past decade, she has developed a specialty in transportation and logistics marketing leading social media brand building, employee engagement and recruitment strategies for a wide range of 3PLs, over-the-road, truckload and LTL, local and last mile carriers, and technology leaders in the developing freight technology space.
Terry Nawrot
CEO and Co-Founder, VideoRequest
Terry is the CEO and co-founder of VideoRequest, a video platform designed to make video creation simple, scalable, and authentic. With a background in technology, marketing, and community engagement, Nawrot has helped organizations across industries, from higher education and nonprofits to associations. Helping them transform how they collect and share user-generated video.
Prior to VideoRequest, Nawrot was the COO of Informz, an email marketing company working with nonprofits and associations.