2019 TMSA Webinar

"5 Steps to Modernize Your Sales & Marketing in Transportation"

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The transportation and logistics industry is currently confronting dramatic change - which brings both risk and opportunity. Driving factors range from new technologies and new market entrants to new customer expectations and new business models. There are many opportunities and solutions those in the industry can develop to meet evolving challenges - some evolutionary, others more revolutionary. During this webinar, you'll:

  • Learn key areas of disruption companies in transportation and logistics need to focus on now, and explore some possible futures of the industry.
  • Discover key findings from the 2019 TMSA Sales & Marketing Metrics Study - allowing you to benchmark your company's initiatives against others in the industry
  • Use information from TMSA's Metrics Study to ultimately learn 5 steps you can take to modernize your sales and marketing strategy.

About the Presenter: Brian Everett has a reputation as the “go-to guy” for marketing in the transportation and logistics industry. That’s because he has 25+ years marketing, communications, and sales experience in transportation, warehousing, and logistics, with a special expertise in business strategy, B-to-B marketing, and association management. Everett is the CEO of the Transportation Marketing & Sales Association (TMSA) and Strategic Adviser for the Women In Trucking Association. He's also particularly well-connected to shippers as the former Executive Director of the National Shippers Strategic Transportation Council (NASSTRAC), a trade association that provides education, advocacy, and provider relations to shippers, 3PLs, and carriers. He also was Director of Marketing for C.H. Robinson Worldwide for 10 years, and helped transform this low-profile company to one of the most widely known brands in the third-party logistics market when it went public in 1998.

Everett is known to be a “chronic volunteer” in industry associations. He has served on the board of directors for the International Association of Business Communications at the international, regional, and local chapter levels; on the Council of Supply Chain Management Professionals (CSCMP) Twin Cities Roundtable; and previously was the Chairman of the Transportation Track for the Warehousing Education Research Council (WERC). In fact, in recognition of his career experiences and passion for industry involvement, Everett was named the youngest recipient of TMSA’s “Lifetime Achievement Award.”

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