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2019 TMSA Logistics Marketing & Sales Conference

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Experiences: The Seventh Era of Sales & Marketing

How can a customer-experience (CX) focus both optimize marketing and enable sales? Let’s learn. We are moving into a new era of marketing - one where the creation of value through 24-7 story-driven experiences will be the focus.

In this Opening Keynote session, author, content marketing strategist and chief strategy officer for the Content Advisory, Robert Rose will discuss the current evolution of B2B marketing and sales both inside and out. He'll lead you to look specifically at how companies are creating customer experiences that drive awareness, create new leads, and enable sales in entirely innovative ways.  

You'll then explore specific examples and results that marketers and sales professionals are using to drive more revenue and simultaneously create more impactful customer experiences. Ultimately you'll discover how to develop a CX strategy that goes beyond vanity metrics and delivers real, demonstrable, and profitable value to your business.

Robert Rose

About the Presenter: Robert Rose is the Founder and Chief Troublemaker for the The Content Advisory, the education and consulting group with the Content Marketing Institute. We help businesses build passionate audiences and powerful customer experiences.

For more than 20 years, Rose has been helping marketers to tell their story more effectively. Over the last five years, he has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS.

Rose’s third book, "Killing Marketing," has been called the rewritten rules of "what marketing should be in the 21st century." His second book, "Experiences: The Seventh Era of Marketing," has been called a “treatise, and a call to arms for marketers to lead business innovation.” His first book, "Managing Content Marketing," spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process. Rose also is a featured keynote speaker and workshop teacher at technology and marketing events around the world.

Rose is a Research Fellow with Coburn Ventures, a community of investment experts discussing and innovating current trends in technology. He is also an early-stage investor and advisor to a number of technology startups serving on the Board of Advisors of a number of startup companies, such as Akoonu, Tint, and DivvyHQ.