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2019 TMSA Logistics Marketing & Sales Conference

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"8 Ways Transportation Companies Can Improve CX through Digital"

The majority of companies today cite "improving the customer experience" as one of their top priorities. According to a recent Gartner survey, more than 50% of organizations plan to invest in customer experience innovations. Many organizations are hiring for the job role of Chief Customer Experience Officer and research has proven that by the year 2020 customer experience will overtake price and product as the key brand differentiator. Join Chris Peer, CEO at SyncShow as he discusses the role sales and marketing can play in impacting the customer experience. He will also share strategies and tactics transportation companies can take to improve the customer experience through digital communications.

About the Presenter:

Chris Peer is the founder and owner of SyncShow and serves as its president and CEO. Chris is responsible for the strategic direction of the organization, ensuring all products and services meet or exceed high standards of quality, integrity and value. Chris has more than 20 years of experience in B2B digital marketing strategy, sales process and customer communications and experience. Prior to starting SyncShow, Chris worked for other independent design studios and corporations, including Ernst & Young and American Greetings. Chris is a frequent author and speaker on topics related to digital marketing, lead generation, SEO, and inbound marketing.  Topics he has presented on include, "Why Google Hates Your Transportation Website," "What's changed? Buyers & Sellers," "Measuring Your Marketing ROI," "LinkedIn for Business Development,"  "Creating a Marketing Plan," and more.