Sessions and Events

2018 TMSA Logistics Marketing & Sales Conference

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"Building a Business Case for Alignment"
This session will help leaders understand the business case for taking on an alignment effort in their organization. It will also present strategies and frameworks that leaders can use to determine the best ways to move forward with transforming Sales and Marketing into a highly functioning and aligned revenue engine focused on driving growth. Attend this session and learn:

  • How to determine the cost of B2B misalignment in the transportation and logistics industry
  • Ways to determine if an alignment effort is needed within your organization
  • Practical tips to identify business performance metrics that alignment has been proven to improve
  • How alignment is about people, not technology (and how to factor this into your alignment strategy)
  • Ways to get buy-in from the top (the CEO must lead any alignment effort for it to work)

Jeff Davis

About the Presenter: Jeff Davis, Founder of The Sales and Marketing Alignment Summit and The Alignment Podcast, has had the opportunity to work in several different roles within Sales and Marketing throughout his professional career of nearly 15 years. With rich experiences that range from startups to large global organizations, Davis takes an extremely unique approach to revenue growth that focuses on fusing both functions to create the best platform to engage new customers. He focuses on helping Sales and Marketing learn how to speak each other’s language and better appreciate their interdependent relationship.

Sustainable growth is achieved when companies consistently listen to prospects, connect with their pain points, and demonstrate value through a product or service solution. This is best done when Sales and Marketing work as a cohesive team with aligned goals. He has been recognized with several awards for being a top sales performer, coaches startups on their go-to-market strategy at Chicago's entrepreneurial tech hub - 1871 and The Polsky Center for Entrepreneurship and Innovation, and mentors/speaks at The University of Chicago Booth School of Business. He regularly publishes articles on sales and marketing alignment on his blog - The Alignment Blog, LinkedIn, Business 2 Community and among others. He can also be heard speaking on podcast such as The Salesman Podcast, The Sales Evangelist, The Quotable Podcast by Salesforce and others. Davis holds a B.S. in Mechanical Engineering from Purdue University and an MBA from The University of Chicago Booth School of Business.