2020 TMSA Webinar

Best Practices for Video Marketing and Content Creation


In this webinar, we will cover when and why to choose video as a part of your marketing strategy as well as when to hire a video vendor and when you can keep it in house. We will also dive into the pre production, planning and the steps involved in the production itself. Finally, now that you have a video, we’ll share best practices for getting the most out of your video investment (Spoiler alert: YouTube and home page isn’t enough). Attend this webinar to learn:

  • When and why to choose video over other marketing efforts
  • About the pre production and planning process for video content
  • How to get the most out of your video investment


  • Creative brief document you can use to develop video content
  • Video Marketing 101 eBook

About the Presenter

Michael Cardwell is the Founder and Creative Director of Digital Brew, an Orlando video production agency and animation studio. From humble beginnings making videos for fun with his friends, Michael went on to earn an Associate’s degree in Film and a Bachelor’s degree in Entertainment Business from Full Sail University in 2005. In 2011, Michael started his own agency, Digital Brew, in the spare bedroom of his home. Michael has steadily grown his company since then, with a team of sixteen amazing creatives and a hefty list of clients from all over the globe.

Digital Brew helps businesses tell their story through video and animation. Their client base is very diverse and includes brands such as Saddle Creek Logistics, Fleet Advantage, Amazon, AdventHealth, Norwegian Cruise Lines, Cisco, YMCA, and Walgreens to name a few. Over the years, Digital Brew has won 17 Emmy Awards, 8 Telly’s, 2 Davey’s, and 4 Addy’s.  Digital Brew was also ranked #1683 on Inc 5000’s Fastest Growing Privately Held Companies in 2019.

Michael is also a husband, a father, a billiards player, an old TV collector and loves all Asian food. Follow on Facebook and LinkedIn.