Best Practices in Marketing & Sales

This comprehensive members-only library contains industry best practices that have earned a TMSA Compass award. Click on a category below to view award submissions.

  • Advertising
    (Includes both online/digital and print campaigns)
  • Digital Sales & Marketing
    (online approaches to create interaction and generate business results)
  • Direct Marketing
    (print/electronic programs and collateral to reach a specific target audience)
  • Events
    (includes trade shows, user conferences, community relations and employee events)
  • Integrated Campaigns
    (any program that uses multiple marketing, communications, sales tactics)
  • Media Relations
    (includes PR initiatives, media tours, article placements, press kits)
  • Recruiting or Retention Campaigns
    (Strategy to recruit, engage and/or retain drivers and professionals in the workforce of an enterprise.)