2017 TMSA Webinar

"Understanding Your Buyers' "Buying Style" to Enhance Sales Success"


It's commonly understood that every salesperson has a "selling style," but what's rarely talked about is that every buyer has a "Buying Style." When you match a buyer's buying style, you create that sense of connection - the "click" with the other person that tends to put them at ease and be more open to listening to your sales pitch. Attend this webinar and you will:

  • Gain a better understanding of the concept of buying styles and its importance to your sales approach
  • Receive practical advice on how to quickly identify a buyer's buying style
  • Enhance your sales capability, confidence and overall sales success by applying that advice into your day-to-day approach

Presenter: Leading industry sales trainer and executive coach Joel McGinley, who has more than 35 years of experience in the transportation and logistics industry. He has successfully coached hundreds of executives and trained thousands of individuals in this industry - using a practical and logical approach to selling which is refreshing and value-enhancing for anyone in the sales and marketing field.