Conversations with Strangers: How Redwood Logistics Elevates It's Brand Through Media Relations
Attend this session to learn:
How to 7x your media coverage - establishing goals, tracking and measuring PR coverage and its effectiveness.
Tactical advice on expanding your brand influence while driving leads through proactive thought leadership and disciplined media relations.
Evangelizing the brand through a targeted thought leadership program with a unique approach that achieves both corporate and personal brand growth.
MEET THE PRESENTERS
Kara Brown
Chief Executive Officer LeadCoverage
Kara Brown
Chief Executive Officer LeadCoverage
Kara Brown is the Chief Executive Officer at LeadCoverage, a B2B demand gen, sales, and PR consultancy specializing in the supply chain, heavy industrial and technology industries. Brown was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO].
Elena Izakson
SVP and Head of Marketing Redwood Logistics
Elena Izakson
SVP and Head of Marketing Redwood Logistics
Elena Izaksonis the SVP and Head of Marketing at Redwood Logistics. Headquartered in Chicago, Redwood is a platform company that has been providing solutions for moving and managing freight for nearly 20 years. As the head of marketing, Elena is responsible for building the brand and promoting the company’s diverse portfolio of products and services, including digital freight brokerage, flexible freight management, and innovative SaaS platform offering.
Will Haraway
Chief Content Officer LeadCoverage
Will Haraway
Chief Content Officer LeadCoverage
Will Haraway is the Chief Content Officer at LeadCoverage. He has 20 years of executive experience in B2B Technology Marketing. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales.
