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2019 TMSA Logistics Marketing & Sales Conference

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"The Customer Journey Begins with the RFP"

Request for Proposals (RFPs) are a necessary evil in the transportation industry, often orphaned between sales and pricing without clear ownership, murky processes and often, late nights and last minute frantic rushes. Join John Golob, Chief Marketing Officer of Winmore, the bid management software designed exclusively for the domestic freight market when he presents 4 reasons why you as transportation marketers should proactively own the RFP response and qualification process.

1. The customer journey begins when the RFP arrives, in the same way the party begins when you open the invitation
2. Marketers understand analytics and can lead the transformation from subjective selling to precision data-driven targeting
3. Marketers deserve a seat at the CFO’s table and should measure their impact on gross margin and pricing
4. When done right, RFP’s can accelerate and turbocharge CRM adoption.

John Golob

About the Presenter: John Golob is Chief Marketing Officer of Winmore, a cloud-based Bid and Tender Management software for freight forwarders and brokers that provides visibility, accountability and proven practices that streamline and optimize the bid process to qualify and win more of the right bids. He was formerly President and Co-Founder of Lanetix, a leading provider of cloud-based collaboration, customer lifecycle and digital process automation (DPA) platform for the companies that “make, move and market” the world from transportation/logistics, manufacturing and consumer packaged goods. He also was General Manager Enterprise Products for Xobni; Vice President of Sales for SpikeSource; and Vice President Channel Sales for Digital Impact. Golob holds an MBA from Harvard Business School. Winmore is an Affiliate member of TMSA and sponsor of the 2019 TMSA Logistics Marketing & Sales Conference.