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2019 TMSA Logistics Marketing & Sales Conference

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"The Customer Experience: What’s Next"

Change is here. It feels like we’re already late. From digital marketing, public relations, sales, content and all the technology – what should we do next? Let’s take a deep breath and review. In this closing session, Robert Rose will take us through some examples of companies who have implemented new customer experience strategies, and present an action plan of how you can take all the things you’ve learned and begin to take some of the first steps toward making these changes real in your business.

Robert Rose

About the Presenter: Robert Rose is the Founder and Chief Troublemaker for the The Content Advisory, the education and consulting group with the Content Marketing Institute. We help businesses build passionate audiences and powerful customer experiences.

For more than 20 years, Rose has been helping marketers to tell their story more effectively. Over the last five years, he has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS.

Rose’s third book, "Killing Marketing," has been called the rewritten rules of "what marketing should be in the 21st century." His second book, "Experiences: The Seventh Era of Marketing," has been called a “treatise, and a call to arms for marketers to lead business innovation.” His first book, "Managing Content Marketing," spent two weeks as a top ten marketing book on and is generally considered to be the “owners manual” of the Content Marketing process. Rose also is a featured keynote speaker and workshop teacher at technology and marketing events around the world.

Rose is a Research Fellow with Coburn Ventures, a community of investment experts discussing and innovating current trends in technology. He is also an early-stage investor and advisor to a number of technology startups serving on the Board of Advisors of a number of startup companies, such as Akoonu, Tint, and DivvyHQ.