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2019 TMSA Logistics Marketing & Sales Conference

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CX Emerging Trends & Best Practices in Transportation (Executive Panel Discussion)
The last few years have seen an appreciable increase in the attention paid to the customer experience (CX). However, much of this focus has been in B2C markets. Unfortunately, the same is not true in B2B (including transportation and logistics), where CX performance still lags compared to other markets and struggles for attention against myriad other corporate priorities. But there are some leading brands in transportation and logistics that are making it their business to take CX seriously. 

During this panel discussion, hear from representatives from these companies how they’re leveraging CX to make an impact on their business results in customer acquisition, retention and growth. Learn the answers to such questions as:

  • What does Customer Experience mean in your company? What does it mean for a company wanting to be more customer-centric?
  • Is there a particular department or area of your business that 'leads the charge' around Customer Experience? What other cross functional or cross departmental groups participate?
  • How do you measure Customer Experience and its impact on your business? 

Panelists include Kathy Sardelli, Director of Customer Experience, SaferWatch™ and PostEverywhere®; Jeff Tucker, CEO, Tucker Company Worldwide, Inc.; Margaret Wise, Chief Revenue Officer, Arke; and Samuel Johnson, Vice President/Partner, Sachs Horrace Janson (Facilitator).