Data-Driven Decisions: Unpacking the 2024 TMSA Sales and Marketing Trends

Join Jennifer Karpus-Romain, TMSA Executive Director, and Sarah Ahern, Partner, PATH Growth, as they delve into the latest findings from the 2024 TMSA Sales and Marketing Metrics Study. This session will uncover critical trends shaping the future of sales and marketing, providing an in-depth analysis of key metrics that matter. Attendees will gain valuable insights into benchmarking strategies for 2024 and beyond, helping them stay ahead of the curve in a rapidly evolving marketplace. 

PATH Growth serves as TMSA's Research Partner for this Member-Exclusive Metrics Study. This session serves as a deep dive into what trends are currently occurring and how companies can use benchmarking to enhance their sales and marketing effectiveness. 

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Sarah Ahern

Owner and Partner

About Sarah

Sarah Ahern, MA is an Owner and Partner at PATH, a 40-year-old supply chain market research and business management firm. She has developed and launched companies, programs, products, and services for almost two decades as a 4-time entrepreneur and consultant.

Sarah has built market growth strategies for middle market and Fortune 500 companies across North America. To spice it up, she rounds out her understanding of human behavior with a Masters in Health Education and a culinary degree, designing change management programs for companies like Whole Foods Market, LinkedIn, Tesla, SpaceX and more.

Sarah is a passionate thought leader, consultant, educator, and community steward. She was recognized as a 2022 recipient of the Columbus 40 Under 40 award and is a renowned facilitator and mentor in the social enterprise community.

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Jennifer Karpus-Romain

Executive Director

About Jen

Jennifer Karpus-Romain is the Executive Director at the Transportation Marketing & Sales Association (TMSA), the only trade non-profit industry association of its kind serving sales and marketing professionals in logistics and transportation. Jennifer is responsible for the leadership, management, growth, and overall performance of the association, as overseen by a dynamic, diverse Board of Directors made up of who’s who in executive positions across the industry.

Jennifer also serves as an adjunct professor at Cuyahoga Community College, where she coaches students on digital marketing as well as social media programming and tactics. Her previous roles include Director of Marketing for Faye, owner of her own content development firm, and as well as numerous positions in publishing and marketing.