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2019 TMSA Logistics Marketing & Sales Conference

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Charting the Course through Demographic Change

Come explore the common sense, but very counter-intuitive and fascinating realm of demography. During this session, you’ll learn about the shifting demography, and related opportunities and challenges for you and your organization. The demographic landscape in the United States is made up of a series of waves that are about 20 years in duration. Business will rise and fall according to the critical mass of customers heading toward it. Demographers can forecast markets, societal phenomena, and economics with uncanny accuracy because they count people, not money or things.

Marketing, Sales, and Business leaders in transportation and logistics will walk away from this session with a different perspective about their company, their country, and their world. It will provide you with the information and insight required to think more strategically at work. This speaker will share real-life examples that make demography relevant to today’s culture, business climate and economy.

John Maketa

About the Presenter: John Maketa is Chief Revenue Officer for Caliper, a human capital analytics company leveraging decades of data and validated assessments to predict and select high-quality candidates and TMSA Affiliate member. Maketa also is a Fellow and advisory board member of The Work Institute and a guest lecturer at the Fox School of Business at Temple University. In 2013, he was invited as a subject matter expert to participate in the Global Digital Innovation Initiative at the United Nations General Assembly. He is a co-author of the bestselling book, "Now You’re Thinking!" and a research analyst of the 2014 EDA Trends in Executive Development Benchmark Report.