---
title: "The Digital Advertising Equation: Formulating Strategy to Recruit Drivers & Grow Your Business"
description: Examine the latest trends relating to how carriers are implementing innovative digital and social media strategies targeting drivers in today’s market.
image: https://www.tmsatoday.org/hubfs/TMSA-2021-Conference-1200x630.jpg
---

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# The Digital Advertising Equation: Formulating Strategy to Recruit Drivers & Grow Your Business

Attend this session to:

- Examine the latest data and trends relating to how carriers are implementing innovative digital and social media strategies targeting drivers in today’s challenging market.
- Learn the importance of showing up in the moments that count.
- Learn how your organic and paid digital advertising efforts can work together to deliver the results you need for all of your target audiences.
- See examples of successful digital advertising and marketing in transportation, logistics and driver recruiting.
- Leave understanding how the digital transformation from “informing” to “entertaining” is critical to the success of your marketing (even in transportation & logistics!)

## MEET THE PRESENTER

- ![priscilla-Peters-BW-800x800](https://www.tmsatoday.org/hs-fs/hubfs/priscilla-Peters-BW-800x800.png?width=800&height=800&name=priscilla-Peters-BW-800x800.png)
  
  ## Priscilla Peters
  
  ### Vice President of Marketing & Training Conversion Interactive Agency
  
  Priscilla Peters has over two decades of experience in the transportation industry, specializing in driver recruiting, retention, marketing, advertising, communications and training. She is currently the Vice President of Marketing & Training for Conversion Interactive Agency, the leading driver recruiting and retention agency in the trucking industry. Priscilla speaks nationally for organizations on topics relating to transportation marketing, driver recruiting and retention. She brings insight and first-hand experience on how transportation and logistics organizations should think differently when it comes to advertising and marketing. She has experience working for both a large motor carrier and experience with the leading advertising agency in the market.

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