2017 TMSA Webinar

"Digital Marketing Transformation Trends in Transportation & Logistics"
Thursday, Aug. 24, 2017, 2pm Central


The pace at which innovation happens is getting faster - it's moving in exponential ways as opposed to a linear progression. This trend certainly has a deep impact on marketing, sales, and the overall buyer journey. Attend this webinar and you will learn:

  • Steps for formalizing your current state customer journey map
  • Ways to integrate “design thinking” into your CX strategy
  • How to perform a digital touchpoint audit
  • Exercises for empathy mapping and persona development
  • Tips on prioritizing goals, budgets, and re-organizing your firm for a digital world

Snook & Waterman

Presenters: Chris Snook, best-selling author of "Digital Sense" and Keynote at the recent 2017 TMSA Logistics Marketing & Sales Conference; and Kirk Waterman, Senior Strategist at Elevated.com, a digital marketing agency with strategic and creative savvy to build and grow compelling brands online.