---
title: Follow a Sales Process for Profitable Growth
description: Learn why a sales process is necessary, and how to use it to align within the company and achieve profitable growth.
image: https://www.tmsatoday.org/hubfs/Sri-Chakravarty-conf2020-1200.jpg
---

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# Follow a Sales Process for Profitable Growth

Following a defined sales process assures consistency in following sales leads to close and achieve profitable growth. Learn why a sales process is necessary, and how to use it to align within the company and achieve profitable growth. Sri Chakravarty, Vice President of Strategic Sales for Ashley Furniture, will dive deep into:

- A new process you can follow to close new leads.
- Method to ensure profitable growth
- Improved communication and coordination across the company

![Sri Chakravarty UPDATED399BW](https://www.tmsatoday.org/hs-fs/hubfs/Events/TMSA%202020%20Annual%20Conference/Speaker%20Photos/Sri%20Chakravarty%20UPDATED399BW.jpg?width=200&name=Sri%20Chakravarty%20UPDATED399BW.jpg)

Presented by Sri Chakravarty, VP of Sales Operations for Mohawk Industries

*Sri is a senior sales executive who has implemented B2B sales processes in different companies and industries. He has over twenty years of progressive experience in sales and commercial operations, and recently spoke at the Sales Management Institute in San Diego. He is a member of Toastmasters, and enjoys public speaking. *

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