--- title: "Learn the Fundamentals: Transportation 101" description: Transportation 101 is an introductory course to transportation and logistics, exclusively developed for sales and marketing professionals. image: https://www.tmsatoday.org/hubfs/TMSA-2021-Conference-1200x630.jpg --- ** ** [![TMSA-logo-reverse](https://www.tmsatoday.org/hubfs/identity/logos/TMSA-logo-reverse.png)](https://www.tmsatoday.org/?hsLang=en) ** [**](https://www.tmsatoday.org/fundamentals-transportation-101#mobile-nav) [![TMSA-logo-reverse](https://www.tmsatoday.org/hubfs/identity/logos/TMSA-logo-reverse.png)](https://www.tmsatoday.org/?hsLang=en) Menu ** # Learn the Fundamentals: Transportation 101 Transportation 101 is the best-ever introductory course to transportation and logistics, exclusively developed for sales and marketing professionals who are new to the industry. Transportation 101 has been strategically designed by TMSA’s premier Education Committee to give a one-hour industry overview to professionals who need to quickly and efficiently build their knowledge of the transportation and logistics marketplace. Attend this session to dramatically accelerate your understanding of the industry. ## MEET THE ** PRESENTERS ** #### Holly LaBoda Co-Founder Luminaries Consulting ![Holly-LabodaBW](https://www.tmsatoday.org/hs-fs/hubfs/Events/TMSA%202020%20Annual%20Conference/Speaker%20Photos/Holly-LabodaBW.jpg?width=450&height=450&name=Holly-LabodaBW.jpg) ### Holly LaBoda Co-Founder Luminaries Consulting Holly LaBoda helps logistics companies of all shapes and sizes get, keep, and grow larger customers. As a Partner and Co-Founder of Luminaries Consulting, she loves working with clients to help them achieve their goals. A pragmatic business success partner, she takes a holistic view of an organization’s (or individual’s) current state and future goals, and helps them design practical ways to bridge the gap. She wants to see all her clients get real results, fast. ** #### Jennifer Karpus-Romain Director of Marketing FayeBSG ![Jennifer-Karpus-Romain-72dpiBW](https://www.tmsatoday.org/hs-fs/hubfs/Events/TMSA%202020%20Annual%20Conference/Speaker%20Photos/Jennifer-Karpus-Romain-72dpiBW.jpg?width=265&height=265&name=Jennifer-Karpus-Romain-72dpiBW.jpg) ### Jennifer Karpus-Romain Director of Marketing FayeBSG Jen Karpus-Romain is Director of Marketing for FayeBSG. From journalism to PR to marketing, she has been around the written word for her entire professional life. Previously, she has held roles in the publishing and marketing industries, as well as managing her own content and publishing firm. ** #### Jill Schmieg Founder & Chief Strategist Sol de Naples Marketing ![Jill SchmiegBW](https://www.tmsatoday.org/hs-fs/hubfs/Events/TMSA%202020%20Annual%20Conference/Speaker%20Photos/Jill%20SchmiegBW.jpg?width=415&height=426&name=Jill%20SchmiegBW.jpg) ### Jill Schmieg Founder & Chief Strategist Sol de Naples Marketing Jill Schmieg is founder and chief strategist at Sol de Naples Marketing, a Florida-based marketing services firm. After spending more than 10 years in the logistics industry, Jill now provides marketing advisory services and project management to fellow marketers struggling with access to the talent and resources necessary to achieve best-in-class performance. Her firm specializes in branding, communications, campaign development, marketing automation, marketing effectiveness and ROI. ** #### Denny Grim President & CEO Business to Business Communications ![Denny-Grim-BW-800x800](https://www.tmsatoday.org/hs-fs/hubfs/Denny-Grim-BW-800x800.png?width=800&height=800&name=Denny-Grim-BW-800x800.png) ### Denny Grim President & CEO Business to Business Communications Denny Grim is a person of influence, a consultant, a mentor, and a connector to leaders in logistics. He is a “Storyteller.” He interviews Leaders and Legends in business, then using digital technology creates ‘your story’ and delivers it to the most important people in business…your “Hand Picked – Targeted” audience; the ones you can’t live without. Denny’s company (Business to Business Communications) is a Business Development and Communications Consultancy using “Story” to deliver key messages so that clients can Get, Keep and Grow their people and/or their customers. Their market focus is Transportation, Distribution, Warehousing, Third Party Logistics and Manufacturing’s Supply Chain. Business to Business Communications’ clients connect and engage through Thought Leadership, Relationship Management, Network Strategies and Targeted Marketing & Communications concepts.  ** #### Courtney Keenan CX & Marketing Manager RLS Logistics ![Courtney-Keenan-BW-800x800](https://www.tmsatoday.org/hs-fs/hubfs/Courtney-Keenan-BW-800x800.png?width=800&height=800&name=Courtney-Keenan-BW-800x800.png) ### Courtney Keenan CX & Marketing Manager RLS Logistics Courtney Keenan is the Customer Experience & Marketing Manager for RLS Logistics, a 3rd Party Logistics provider specializing in solving complex cold chain supply chain challenges for its customers. As the CX leader, Courtney guides the team and has successfully implemented several initiatives that have improved overall customer experiences at RLS Logistics. Additionally, Courtney leads Marketing efforts for the company. Aligning business development and marketing has been an initiative that has resulted in increased website leads, improved SEO, and new deals won. Courtney is currently attending CX University to become a Certified Customer Experience Specialist. © Copyright 2026 Transportation Marketing & Sales Association (TMSA), www.tmsatoday.org - All Rights Reserved