On-Demand Webinar

"Identifying Buyers In The Supply Chain"


In today’s ultra-competitive global transportation market, it’s imperative that you (as a transportation solution provider) know exactly who you’re selling to. This may sound simple, but it isn’t easy.

Focusing your message and value proposition on the correct buyers is more difficult than ever. Each year, the transportation industry suddenly changes. In the past, freight purchasing decisions were left to one buyer (often the dock or warehouse employee), and we focused our selling time there. However, as companies seek total supply chain solutions, they require several new “buyers” into the once simple decision making process.

Do you know who they are, their challenges, and what drives their decision to make change?

As an introduction to the TMSA Pre-Conference Workshop immediately before the start of the 2017 TMSA Logistics Marketing & Sales Conference June 11, you’ll walk away from the webinar understanding:

  • How the logistics & supply chain industry is a now a complex sale
  • What sales & marketing pitfalls are symptoms of not knowing your buyer(s)
  • An introduction to Decision Influencer Profiles

Presenters: Bob Rippel, Performance Consultant, RJ Learning Group; Colin Longren, VP & General Manager, The Millau Group