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What Makes You A Good Thought Leader? Ellen Voie Speaks

Perspectives from Thought Leaders: Ellen Voie, Founder and CEO of the Women In Trucking Association

TMSA introduces our “Perspectives from Thought Leaders” series, where visionaries in our industry share their ideas, perspectives and stories about the essence of thought leadership. This blog post is the second in this series brought to you exclusively by the Transportation Marketing and Sales Association.

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Best Practices and Epic Fails in CRM

By Ken Kish, Managing Director, the Marketing Alliance

I had the pleasure of facilitating an Interactive Roundtable Discussion on "Best Practices and Epic Fails in Customer Relationship Management (CRM) Systems" at the recent TMSA Marketing & Sales Leadership Conference. The conversation centered around best practices in CRM - and how to avoid landmines. Here are highlights from the discussion:

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Content Marketing Is Key To Unlocking Sales

By Cassidy Haley, Sales and Marketing Intern, MindShare Strategies, Inc.

Listening to Joe Pulizzi, author of Content Inc., at the TMSA conference in early June really resonated with me. As I listened to Joe, it became very clear to me that marketing and sales go hand in hand. As a recent graduate looking for a sales position, I am looking for all the insight I can on how to become a success in sales.

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Ways to Best Get and Keep Attention of Logistics Buyers

By Jim Bierfeldt, President, Logistics Marketing Advisors

A buyer of logistics services once told me “I get so many solicitations from logistics providers that I could spend half my time just responding to these inquiries.”

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9 Easy Steps to Launch a Thought Leadership Program

By Jill Schmieg, Founder and Chief Strategist, Sol de Naples Marketing

TMSA continues to bring you great ideas and perspectives on what it takes to get a Thought Leadership program off the ground in your organization. TMSA introduces our “Perspectives from Thought Leaders” series, where visionaries in our industry share their ideas, perspectives and stories about the essence of thought leadership. This blog post is the first in a Thought Leadership series brought to you exclusively by the Transportation Marketing and Sales Association.

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Common Discussions and Best Practices for Effective Websites

By Nelson Bruton, President, Interchanges

I had the pleasure of facilitating an Interactive Roundtable Discussion on "Website Best Practices" at the recent TMSA Marketing & Sales Leadership Conference. The conversation was about the things to take into consideration when building a new website or when trying to improve an existing website. Here are highlights from the discussion:

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Generating Meaningful Customer Feedback for Meaningful Action

At TMSA's recent Marketing & Sales Leadership Conference, participants representing such well known companies as Fedex, Saddle Creek Logistics, SupplyChainBrain, ODW Logistics and the American Logistics Aid Network gathered over lunch to discuss their company's use of customer feedback for meaningful action. The conversation was facilitated by Anne Miner, President of The Dunvegan Group who encouraged all participants to share their experiences and best practices.

Receiving customer feedback did not appear to be a problem; the challenge lies in capturing the information from a wide array of channels and organizing it in a useful way. Some participants were compiling information from their inbound call centers, sales teams, accounts receivable, social media posts as well as incoming email and web inquiries. In some cases, text analytics were being used to identify themes within the feedback.

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Empowering Your Sales Workforce

Empowering Your Sales Workforce

By Katlynn Goodsell, TMSA Marketing Intern
Out of all of the breakout sessions at the recent TMSA conference, this definitely wasn’t one to miss. The presenter, Chris Patterson of Jacksonville-based Interchanges, began his session by telling his personal story. He explained how, at a younger age, he "got a little lost," dropped out of school, and was stuck inside his own mind until his father took him to see a man by the name of Zig Zigler. Later in life, Zigler ended up mentoring him for a year in exchange for three hours of personal training per week. What an amazing opportunity for Chris! This man became a huge mentor to Chris, and because of him he decided to turn his life around and use his life to his full potential. 

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Journey Mapping: Understanding 8 Phases of the Guest Experience to Accomplish Your Event Goals

By Brynn Everett, Marketing & Communications Project Manager, MindShare Strategies

Maritz Travel asks an important question in terms of events: “How can you create an experience that effectively captures the attention of your guests?” An event’s experience is key for guest engagement and delivering results. Without an exceptional and unique experience, attracting and retaining guests can be a struggle.

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Flashback: What Did You Miss At The TMSA Conference This Year?

"More ideas to strengthen my marketing than I ever imagined!"

"Collaborative idea sharing and peer networking that was incredible. Great value."

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Transportation 101: Better Understanding the Freight Industry

By Keaton Everett, Sales & Marketing Intern, MindShare Strategies

As a newcomer to the transportation industry, I recently attended the TMSA Marketing & Sales Leadership Conference in Fort Lauderdale, Fla. One session I attended was ideal, as it laid out the foundation for this industry. Most modes for transportation were covered: truck, rail/intermodal, and ocean.

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The Content Brand: The Future of Content Marketing

By Katlynn Goodsell, Marketing & Communication Intern, MindShare Strategies

Joe Pulizzi is the face of content marketing. He founded the Content Marketing Institute and has an intense amount of energy when speaking. He has a way of keeping you drawn and his words force you to listen. Pulizzi was the keynote speaker at TMSA’s Marketing & Sales Leadership Conference held in Fort Lauderdale this past week. His keynote speech was focused around how to build an audience with a content brand using six phases:

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Building A Relationship With Your Audience Through Valued Content

By Brynn Everett, Marketing & Communications Project Manager, MindShare Strategies

With today’s fragmented communication and marketing channels, and complete control resting in the hands of the consumer, companies are forced to rethink their go-to-market strategies. One key takeaway from Joe Pulizzi’s “The Content Brand,” is to focus on the relationship of the customer. Many companies treat content like advertising, not taking into consideration what the consumer actually wants and values. He says, “You must create value for your audience BEFORE you extract value.” Pulizzi argues to reverse the common strategy. Instead of pursing and bombarding leads, first build a relationship with your audience, and leads will follow.

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Why Is It Important To Recognize Marketing and Sales Executives?

By Brian Everett, CEO of the Transportation Marketing & Sales Association

TMSA is all about encouraging our members to be the best they can be. It's something we take serious and is part of our value proposition: TMSA helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable - and we do this, in part, through recognition. 

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3 Core Components to Powerful Content Marketing

By Kenneth Kowal, Founder, www.shipstarter.com

When it comes to using content marketing for your logistics company it should not be a matter of if, but how.

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