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Developing Your Sales Function for Lasting Success

By Holly LaBoda, Partner and Founder at Luminaries Consulting, LLC, an Affiliate member of TMSA. She has 10+ years experience in strategy facilitation, talent management, sales development, change management, leadership development and custom learning content with leading companies such as C.H. Robinson and Emirates Group.

Picture it: An executive team is reviewing their quarterly results when the CEO asks, “why are we not hitting our revenue targets?” and all eyes turn to the sales leader. If results are struggling, some sales leaders will naturally jump to a few places. Perhaps the issue is their team not having the right talent or skills to achieve their goals. Maybe it’s a tool or resource gap, they need a CRM to better manage sales activity. These things may be needed, but a successful and sustainable sales function can’t be built by solving singular issues. Whether your sales function is thousands strong or a few key players, there are four key elements required to create lasting success.

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5 Steps to Successful Sales in Transportation and Logistics

In the 2017 TMSA Sales & Marketing Metrics Study, outside sales employees with transportation- and logistics-related companies contributed on average about 51% of the revenue for respondent companies that had outside sales teams. 

In contrast, it’s interesting to note that Inside Sales contributed an average of 41% of revenue for those companies that had inside sales, a slight decrease from 2015.

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The Secret Weapon of Today’s Successful Salespeople: Curiosity

If classic movies like Glengarry Glen Ross (1992), Tin Men (1987), Used Cars (1980)—or more recent hits like Wolf of Wall Street (2013)—have taught us anything, it’s that sales is not for those of a weak disposition.

And whether the character portrayal is ruthless and intimidating like Alec Baldwin’s Blake, broadly comedic like Danny DeVito’s Ernest Tilley, or charmingly sneaky like Kurt Russell’s Rudy Russo, movies have also suggested that salespeople need to be either pushy or conniving to achieve success.

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How Sales Can Win Before 57% of the Buyers Journey is Over

Jeff Davis is founder of The Sales + Marketing Alignment Summit, an executive peer-to-peer event series that develops actionable insights for companies struggling to achieve alignment that drives revenue. He is a keynote speaker at the 2018 TMSA Logistics Marketing & Sales Conference.

There has been a lot of talk lately about the news that CEB released some time ago that shows us that the typical B2B buyer is already 57% through the purchase process before reaching out to sales. Additionally, the average number of decision makers on a typical purchase has increased from 5.4 to 6.8 according to Brent Adamson, Principal Executive Advisor at CEB.

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4 Key Tips to Adapt to Transportation's New Selling Environment

Part 2 of a 2-part series on how emerging technologies, more immediate access to market data, and changing needs in transportation and logistics have become disrupters of the traditional sales funnel.

 

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The Disruption of the Traditional Sales Funnel

Part 1 of a 2-part series on how emerging technologies, more immediate access to market data, and changing needs in transportation and logistics have become disrupters of the traditional sales funnel.

There's no question that sales activities are becoming more personalized, complex, and dictated by today's buyer of transportation and logistics products and services.

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Game-Changing Sales Tips in a Male-Dominated Industry

There’s no question that roles in the transportation industry historically have been predominantly male. Men would be in primary buying roles in traffic management, logistics, and supply chain. And on the provider side of the equation, men would by in key leadership, operations, and sales and business development roles. And only a small handful of females were professional over-the-road drivers.

But times are changing dramatically, thanks in part to the Women In Trucking Association (WIT), which is a TMSA member. Last week, more than 500 professionals in transportation attended the 2017 Accelerate! Conference & Expo in Kansas City, which was hosted by WIT. The Transportation Marketing & Sales Association helped to manage the Marketing & Sales Education Track, and one topic was heavily focused on: How sales and business development professionals who are women can succeed in what is still a male-dominated industry.

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