Filtered by tag: email marketing Remove Filter

Top Trends Transforming Digital Marketing

For the last three years, digital marketing has rated high in marketing and sales strategies and investments within transportation and logistics. This assessment is based from results from the TMSA Sales & Marketing Metrics Study, a compilation of current marketing and sales practices with transportation (all modes) and logistics companies throughout North America.

So what are some of the emerging trends should you be aware of when developing and managing your digital and social marketing? From the evolving world of artificial intelligence to expectations of instant communications, Stacy DeBroff, CEO and founder of Influence-Central, shares her take in a recent Forbes article. Her observations on the social and digital marketing horizon are based on research and work with more than 350 national brands last year.

Read More

Shorten the Sales Cycle: 6 Tips for Reaching Logistics Decision Makers

As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts.

Here are 6 tips to help you grow your sales pipeline with new contacts and shorten the sales cycle:

Read More