Filtered by author: Brynn Everett Clear Filter

3 Reasons You Need a Selling System

We hear it all the time: “I have my own style of selling.”

Or from sales management: “I let my salespeople do their own thing. As long as they’re bringing in business, I don’t care how they do it.” 

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To Outsource or Handle it In-House?

Why cost shouldn’t be your only consideration.

Everyone loves a good do-it-yourself project. What could be more satisfying than making over a bathroom yourself or installing shelves on your own? The money saved and satisfaction can be immensely rewarding. The same is true for landing pages, email campaigns, white papers and blog posts designed and/or written in-house by you or your team; they can bring cost savings and satisfaction, too. 

For the savings, the satisfaction, the control and more, doing it yourself is the ideal. But the reality is that things have to line up pretty perfectly for a DIY project to make sense in business. That’s because in business, there’s more than a lost weekend at Home Depot. Without freelancers the work is far from free and comes with the cost of internal time spent as well as the cost of potentially doing it wrong and losing leads, sales, revenue and brand standing as a result. 

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Top 3 LinkedIn Tips from TMSA Members in first inaugural Strategic Interest Group

TMSA held its first inaugural Strategic Interest Group this week, with 13 TMSA members participating in a deep dive conversation and peer networking. The discussion centered on the topic of LinkedIn Digital Strategies. Here are the Top 3 Tips for using LinkedIn that they shared: 

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Rose Rocket Maintains Personal Connections through Virtual Booth

From thinking about our own customers to looking out for our customer’s customers, we constantly obsess over every person’s experience with Rose Rocket. This is because we believe in the importance of customer experience and building genuine relationships within our industry – both digitally, and in-person. We approach our customers with this mentality, we sell with this mentality, and we serve with this mentality in mind. Most of all, we know this happens over a thousand small interactions, rather than a single big one. 

As a technology company, we’ve spent many years developing our digital strategy, and this year, we were focused on honing in on our events and in-person channels. There is power and magic in in-person interactions, which is why we believe that conferences like the TMSA are a great place to meet and connect with industry thought leaders.

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A Post-COVID World: How do we return to a ‘new normal’?

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG

As stay-at-home orders lift around the country, company leaders and employees (as well as their customers) are trying to figure out what a post-COVID workplace looks like for them. 

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Do-it-yourself writing tips for marketers forced to do more with less

By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics

For a lot of marketing heads, the pandemic has moved their workload from bad to way worse. For years I’ve been seeing the rise of a phenomenon—marketing leads who are expected to execute an increasing number of projects. On top of steering the juggernaut of their brands, they’re also performing an array of design, production, optimization and analytical tasks. But the place I’m seeing it the most is in the amount of writing that falls on their shoulders—everything from social posts, newsletters and blog posts to campaigns, white papers, and web copy.  

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Four Winning Sales Strategies that endure beyond Covid-19

“Adaptability is about the powerful difference between adapting to cope and adapting to win.”  - Max McKeown

We’ve seen a lot of commentary in sales professional networking groups these last 6 weeks about how now simply isn’t the time to sell. At Luminaries, we believe that couldn't be farther from the truth! People who need your services are buying and you definitely can, and must, keep selling right now. Some of it involves simple adjustments to our approach: a little more empathy and grace. But we should be doing is what we should have been doing all along --- just with even more focus and discipline. It’s in that spirit that we’re providing these four tips for effective, adaptable sales organizations as they slowly get back on the road in the coming weeks and months:

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Hell in a Handbasket

By Jason Ickert, Senior Director of Business Development, ENERGY Transportation Group

Everything you've planned for in the last six months…all of the painstaking work you've put into mapping campaigns, building content, planting lead magnets, sequencing messaging, building value propositions, planning and budgeting meetings and events…everything came to a screeching halt and we have found ourselves in an unchartered waters. 

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Creating Customer Value in Challenging Times

By Tony Bodoh, Lead Strategist, The Congruity Group

When customers are feeling overwhelmed, there is a tremendous opportunity to create value. Overwhelm causes people to feel stuck, frustrated, and angry. The most creative people in good times can feel lost and confused when conditions pivot and danger or threats appear around the bend in the road. 

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Change Your Social Media Strategy During COVID-19 Crisis

During TMSA’s COVID-19 Town Hall meetings these past three weeks, participants have emphasized that they have seen an influx in user activity over the past two weeks. 

With people around the world staying home to limit the spread of COVID-19, marketing and sales professionals in transportation and logistics have been logging onto LinkedIn, Facebook and Twitter to stay informed, and to keep updated as to how other businesses are handling the situation, in order to shape their own approach.

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Marketing During COVID-19: Time to Recalibrate?

By Jim Bierfeldt, President, Logistics Marketing Advisors

Every two years, my firm surveys 100 buyers of logistics products and services to better understand how to get and keep their attention.  Recently, we followed up with some of those surveyed to learn how COVID-19 has impacted the purchasing of logistics solutions.

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Marketing Messaging in Times of Crisis

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG

It’s challenging for any marketer to get the perfect messaging out to his or her customers, prospects, partners, and team members under normal circumstances. So this task is even more difficult during a time of crisis. It’s a bit chaotic, and no one knows what the right step forward is. 

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Leading Through Unprecedented Change

By Holly LaBoda, Partner and Co-Founder, Luminaries Consulting

How are you doing? No, really, how are you doing? As individuals, many of us are finding ourselves smack in the middle of the biggest and most sweeping personal and professional change we’ve experienced. As leaders, we have the privilege of helping others work through this change as well.  Here are three things that will help you, as a leader, more effectively lead your team right now.

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TMSA’s Top 10 tips for Working Remote from Home

So many of us are working remote from home this week, and probably for a while, amidst the nationwide effort to prevent further spread of Covid-19. With restaurants, coffee bars and many other remote working locations also closing up shop, that means most of us are under the roofs of our own homes, doing our best to be both productive and collaborative in entirely new ways.  

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Why Every Manager Should Be a Coach, Not a Boss

The difference between a leader who achieves commitment from employees versus one who achieves compliance, is effective coaching. The most effective leaders are those who see themselves as coaches and leaders rather than managers or supervisors. But what makes a leader an effective coach? It’s their mindset.

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Meet Your Newest Leaders & Board Members

The Transportation Marketing & Sales Association has named two new individuals to its board of directors, effective Jan. 23. Their industry knowledge and expertise will be vital to the continued success of TMSA!

Meet Leigh

Leigh Sauter has been named co-chair of the TMSA Marketing Committee, and will be responsible for leading this committee to utilize new and traditional media to help practitioners stay on top of emerging trends through relevant content, innovative communication while driving new membership and engagement in the organization. She has more than 15 years’ experience in marketing and sales, is HubSpot Inbound-certified, and is a Certified Transportation Broker with the Transportation Intermediaries Association. An active member and committee volunteer since 2017, Sauter is marketing director for Tucker Company Worldwide. 

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CRM + TMS: The Five Biggest Reasons to Integrate

By Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, Faye Business Systems Group

The faster the world moves, the quicker the transportation industry needs to move to get it there. So what do logistic firms need? The technology that will support this rapid evolution. The good news: This technology exists!

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How Promoting Employee Happiness Benefits Everyone

Happy employees positively affect workplace operations. Statistics show that companies that foster employee happiness outperform their competitors by 20%It’s no surprise, then, that some companies are taking more active measures to promote positive employee experiences. 

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How to Write Impactful Job Descriptions

64% of applicants wouldn’t respond to a job posting with a poorly written or confusing job title. And 60% find jargon to be annoying. Writing effective job descriptions is a challenging task, but it has a major impact on the quality of applicants your business receives. Small businesses can be especially susceptible to poorly written job descriptions — with a smaller staff and more at stake per individual performance. So, attracting the right talent is critical to business success.

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Freight Vision 2020: Sales is the Key to Unlock Industry Challenges for Customers

This is the second installment of a 4-part series that provides perspectives from TMSA members on predictions for freight transportation in 2020 – and the impact Marketing and Sales can have on overall business success.

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