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How to get Exceptional Results from Public and Analyst Relations, Demand Generation and Lead Generation Programs

Prove It!  How to get Exceptional Results from Public and Analyst Relations, Demand Generation and Lead Generation Programs

By:  Kara Brown, Chief Executive Officer, LeadCoverage

Fancy slides and pretty decks are nice but the one thing top executives want to see is the MATH.   

The bold, bottom-line numbers resulting from public and analyst relations, demand generation and lead generation programs they’re investing in.

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TMSA Names New 2022 Board Members

TMSA Names New 2022 Board Members

Full Board Slate of Transportation & Logistics Marketing and Sales Leaders Prepares for Continued Growth and Interest in the Industry

NORTH OLMSTED, Ohio–July 12, 2022 ---- The Transportation Marketing & Sales Association (TMSA) has named five new individuals to its board of directors, effective July 12th, 2022. The only professional association of its kind, TMSA enables marketing and sales professionals to learn about and advance the transportation and logistics industry through education, connections, and resources.

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TMSA Profile: Tom Collins, Outgoing TMSA President and Senior Director of Marketing, Saddle Creek Logistics Services

TMSA Profile: Tom Collins, Outgoing TMSA President and Senior Director of Marketing, Saddle Creek Logistics Services

Written by: Jennifer Karpus-Romain, Executive Director of TMSA

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5 Takeaways from the 2022 TMSA Annual Conference

5 Takeaways from the 2022 TMSA Annual Conference
Written by: Jennifer Karpus-Romain, TMSA Executive Director


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Top 8 Things I’m Excited About for the TMSA Annual Conference

Top 8 Things I’m Excited About for the TMSA Annual Conference
Written by: Jennifer Karpus-Romain, TMSA Executive Director



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3 Things to Consider When Onboarding New Employees

One of the biggest topics across the industry right now surrounds employees. It’s no secret that many companies are out there looking to recruit and retain employees.  

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3 Ways to Level-Up Your Sales Coaching

3 Ways to Level-Up Your Sales Coaching

By: Holly LaBoda, Partner and Co-Founder, Luminaries Consulting

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Three AI tools to Help a One-Person Marketing Team

Three AI tools to Help a One-Person Marketing Team

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47 Publications Covering Transportation, Trade and Logistics

By Jeff Price, Marketing Director, Jacksonville Port Authority (JAXPORT)

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How to Counter the Great Resignation in Transportation and Logistics

By Conrad Winter

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TMSA’s Jennifer Karpus-Romain Named WIT Women to Watch in 2022

It is with great pleasure that the Transportation Marketing & Sales Association announces Executive Director Jennifer Karpus-Romain has been named to Women in Trucking’s 2022 Top Women to Watch in Transportation.

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TMSA Debuts New Award Programming

TMSA Debuts New Award Programming

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Leadership in 2022: 3 Ways to Meet Your Employees’ Expectations

By: Gary Cornelius, VP Business Development, TCW

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Best Lead Generation Strategies for Companies in Transportation or Logistics

 

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Top Tips for Truck Driver Recruitment in 2022

As we enter February 2022, peak season is far behind us, but high freight demand and supply chain crises haven’t magically disappeared as some had hoped. Truck driver recruitment and retention remains a hot topic across the nation, and one question has yet to be answered: How can you grow your driver headcount during the ongoing shortage?

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What to do when unprecedented growth is your biggest problem.

 By Conrad Winter

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Supply Chain Breakdown 2022

With every new year comes an opportunity to foretell what lies ahead in the marketplace, and the supply chain breakdown 2022 is no different. The past several years has proven environmentally unprecedented across many fronts, including logistics and supply chains overall.

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3 Steps to Developing a High-Performance Team

This article was written by Hubtek, a tech-enabled talent solutions provider for transportation companies. 

Step 1: Search

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TMSA Announces New Leadership

The Board of Directors of the Transportation Marketing & Sales Association (TMSA) is pleased to announce Jennifer Karpus-Romain as the new Executive Director of TMSA.

Jennifer has been active in the association for several years, serving on the education committee and the Board of Directors, as well as leading the marketing committee. Her energy, leadership, and passion for both the association and the logistics industry, will serve TMSA well as she ushers in a new chapter for the association.

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