Filtered by category: Content Marketing Clear Filter

Podcasting for Logistics: Who is the ‘Driving’ Force?

By Jennifer Karpus-Romain, Director of Marketing for Intelestream, a Chicago-based Customer Relationship Management (CRM) product development and consulting firm that offers solutions related to business processes and CRM technology. 

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Building Your Digital Audience with Content Marketing

With today’s fragmented communication and marketing channels, and complete control resting in the hands of the consumer, companies are forced to rethink their go-to-market strategies. Joe Pulizzi, founder of Content Marketing Institute, says to focus on the relationship of the customer. Many companies treat content like advertising, not taking into consideration what the consumer actually wants and values. He says, “You must create value for your audience BEFORE you extract value.” Pulizzi argues to reverse the common strategy. Instead of pursing and bombarding leads, first build a relationship with your audience, and leads will follow.

Pulizzi outlines how to build a relationship with your audience through valued content in his book, Content Inc. Here are a few of the key take-aways:

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6 Vital Relationships Leading to Stronger Strategy

By Mike Brown of Brainzooming, and presenter of the TMSA Webinar on Strategic Relationships: "Creating Great Business Relationships" > Details

A smart, well-informed business person has to interact in circles beyond those who share similar experience and backgrounds to his or her own. Reaching out to individuals and audiences with different perspectives on customer, industry, and business issues is vital. Although the crunch of business pushes for shorter thinking and decision making cycles, taking time to incorporate diverse perspectives into your strategy leads to more solid decisions.

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