Filtered by category: Digital Clear Filter

Top 3 LinkedIn Tips from TMSA Members in first inaugural Strategic Interest Group

TMSA held its first inaugural Strategic Interest Group this week, with 13 TMSA members participating in a deep dive conversation and peer networking. The discussion centered on the topic of LinkedIn Digital Strategies. Here are the Top 3 Tips for using LinkedIn that they shared: 

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Change Your Social Media Strategy During COVID-19 Crisis

During TMSA’s COVID-19 Town Hall meetings these past three weeks, participants have emphasized that they have seen an influx in user activity over the past two weeks. 

With people around the world staying home to limit the spread of COVID-19, marketing and sales professionals in transportation and logistics have been logging onto LinkedIn, Facebook and Twitter to stay informed, and to keep updated as to how other businesses are handling the situation, in order to shape their own approach.

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Google Considers Penalizing Slow-Loading Websites

Internet search giant Google is playing with the idea of identifying slow-loading websites by displaying a “Usually loads slow” splash screen in place of a homepage when someone is trying to visit such sites, according to an article in Transport Topics. The move, which Google detailed in a recent blog post, would have a chilling effect on any transportation industry website that Google deems too slow to load. A “Usually loads slow” splash screen served up by Google would pretty much be the kiss of death to your website, encouraging a web surfer to move along to a competitor’s site with better performance.

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Top 5 Google Insider Strategies for Boosting Qualified Leads

Google’s algorithms calculate which transportation and logistics companies are on page 1, according to Nathan Misirian of Autumn Consulting. He was one of the featured speakers at the 2019 TMSA Digital Transformation Conference. He said there are five areas to concentrate to strengthen your SEO:

  • Title and Description Tags. Misirian advises that it’s important that title algorithms are a maximum of 8 words, punctuation is limited, and consistently lead with a company name. When it comes to description algorithms, ensure there is a maximum of 18 words, reuse 3 keywords from the title, use only one sentence, and limit punctuation.
  • Integrate Keywords in Navigation. Ensure title and description keywords match, use up to three words, and link directly to a keyword-rich page name.
  • Readable Banner Text. Misirian recommends to make sure to separate text from image layer, ensure that title/description keywords match, match to navigation keywords, and link directly to a keyword-rich page.
  • Page Headings. He recommends using two headings per webpage. Make sure to separate text from image layer, match title/description keywords, match navigation keywords, ensure page name uses multiple keywords, and make sure page title matches keywords.
  • Keyword Hyperlinks. Make sure to use keywords in the first sentence, use multiple words for hyperlinks, use 3-4 paragraphs of content, match title/description keywords, match navigation keywords, ensure the page name uses multiple keywords, and make sure page title matches keywords.

Lead Generation and Conversion Strategies through Digital

2 Roundtable Discussions. 15 Participants.

I had the opportunity to facilitate two roundtable discussions on lead generation and conversion strategies through digital, and while both roundtable discussions were with different groups, on different days, the key takeaways were very similar. Discussion participants varied in their levels of experience in digital marketing. Some participants were very seasoned and some were more novice. Our conversations focused on the basic tenets of developing a lead generation and conversion strategy. Here is what we discovered.

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5 Key Elements of a Successful B2B Website

By Chris Peer, Owner & CEO of SyncShow, a TMSA Affiliate member

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

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The Edgy Power of Video: Practical Tips, Case Studies

The use of video is gaining significant traction in generating marketing, sales and business results in transportation and logistics. TMSA member companies like Averitt Express which uses video to recruit team drivers who are married, or Bison Transport to talk about the economy and the Trump Effect, or Crowley Maritime to gain credibility on heavy haul expertise.

A Closer Look: FreightWaves Produces Daily Video Insights, News Analysis
Another fine example is TMSA Affiliate member FreightWaves, which provides real-time market insights through their new daily video, NOW. It’s a daily market update that comes from the floor of FreightWaves headquarters in Chattanooga every business day at 4pm Eastern. Throughout NOW, FreightWaves market experts and team deliver content and expertise highlighting key things to watch in the market for that day.

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10 Reasons Google Hates Your Website - And What You Can Do About It

By Chris Peer, Owner & CEO of SyncShow. Peer presented "10 Reasons Google Hates Your Transportation & Logistics Website - And What You Can Do About It" at the 2018 Logistics Marketing & Sales Conference.

Your website has the potential to be the most important member of your logistics sales team. But just like your sales team members, your website must constantly stay at the top of its game if it's going to generate the kind of leads needed to meet your business goals. 

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How We Give Up Personal Info to Facebook and Related Apps, and What It Means to Marketers

It’s all the buzz in circles of marketers in transportation and logistics who leverage Facebook and other social media channels for their efforts. With Facebook under fire for allegedly improperly collecting and misusing the data of as many as 50 million users, it has prompted scrutiny from users and marketers alike.

Facebook’s CEO Mark Zuckerberg admitted publicly that this was a breach of trust between Facebook and the people who share their data with Facebook, and has made a pledge: “We need to fix that.”

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2018 Predictions: 7 Top Trends in Digital Marketing

By Brian Everett, CEO of the Transportation Marketing & Sales Association

In recent conversations with TMSA members, there appears to be some emerging marketing trends that could have a growing impact on how marketing organizations in transportation and logistics collaborate, communicate, innovate and evolve. Specifically when it comes to digital marketing. Today we live in a fast-paced world where the rules of customer engagement and sales/marketing/lead gen strategies change on a daily basis. One minute you believed you've nailed the YouTube algorithm and suddenly the next you're pulling out your hair because your stellar content no longer is getting adequate views.

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7 Steps of a Successful Digital Culture

If you're looking at ways to improve your success in digital marketing and sales strategy, listen to what Marcus Sheridan has to say. One of TMSA's most incredible "thought leaders" and recently named as the “web marketing guru” by the New York Times, Sheridan started in 2009 his sales and marketing blog, The Sales Lion. He has since grown this brand to be synonymous with inbound and content marketing excellence.

Sheridan was TMSA’s keynote presenter at the 2017 TMSA Logistics Marketing & Sales Conference, and as a follow-up he presented 7 steps to a successful digital culture in a recent TMSA Webinar:

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