Filtered by category: Earned Media Strategy Clear Filter

How to Leverage Trade Media Partners to the Max

TMSA held its latest Strategic Interest Group featuring President and Publisher of SupplyChainBrain, Brad Berger on April 28th

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How to Successfully Pitch Credible Content

In the transportation and supply chain industries, trade publications are still widely read and respected. Their readers are a high-value audience who subscribe because of their interest in the published topics.

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Best Practices for Earned Media

What are the best ways to work with editors, publishers, and reporters to achieve publicity that will beat the averages? 

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Who Do Editors Trust?

The classic PR image evokes a schmoozing and truth-stretching character, constantly pulling rabbits from hats. 

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