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The Marketer is Dead. Long Live the Marketers.

By Asher Fredricks, MBA, Marketing Manager for FLS Transportation Services. Article 1 of a 3-part series.

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Fear: The Elephant in the Room

Written by Asher Fredricks, Marketing Manager for FLS Transportation Services. Article 2 of a 3-part series.

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7 Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes. Clustering into cliques. Trying too hard to be interesting. These and four other things could stop your marketing career in its tracks, as author Becki Saltzman wrote about in her recent book, Living Curiously: How to Use Curiosity to Be Remarkable and Do Good Stuff. Each mistake is very common in the world of marketing today, and likely noticeable by anyone who has worked in an office setting. And there’s no question that each can stop a high-potential career in its tracks.

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Is Your Brand Message Aligned to Your Key Audiences?

Reflections from facilitating an interactive roundtable discussion at the 2018 TMSA annual conference.

Companies and brands do a lot. They often have many products, services, business lines, geographies and audiences to represent. With so many dimensions to embody, how do you communicate a consistent, successful brand to the marketplace?

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Trucking's secret sauce for product success: Finding the right marketing mix

A search for logistics startup companies in Crunchbase returns over 3,000 results. Add in trucking and shipping and that number grows further. All of those companies believe they have disruptive products that will become the next big thing in trucking. But as good as their products may be, they are also competing with existing companies for visibility and market share in an increasingly crowded space. To conquer that space, a company needs the right mix of product innovation, marketing, sales and promotional efforts. Some companies are large enough that they dedicate entire departments to this while others choose to outsource these functions.

“The big thing for us is two-fold,” explains Thom Schoenborn, vice president of marketing for Instructional Technologies (ITI), which outsources its marketing and PR efforts to LaunchIt Public Relations. “One is skill-set, and the other is resources, which is to say budget and time.”

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1 Out of 3 Qualified Leads is Unacceptable

By Ian Addison, LinkedIn ABM. If you find this article interesting, Addison will be presenting a live TMSA webinar, "Real Account-Based Marketing Using LinkedIn," on June 1 at 11am Central. > Register Now

Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend.

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Video Content: Top Uses In Transportation and Logistics

Video is rapidly gaining popularity as the most effective way to drive your marketing strategy. But it's important to know how you're wanting to use video in your overall strategy - and integrate it into your marketing in a thoughtful, relevant way. Many TMSA members are doing so, and we recognize them for their intelligent use of video.

There are several ways that video can be used in your marketing. Let's take a look at how a few transportation and logistics marketing companies (and TMSA members) are using video:

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Bison Transport: Driver Recruiting Best Practices

This is the final installment of a 3-Part Series: Recap of the TMSA Connections Seminar in early October in Chicago.

More and more, driver recruiting and engagement is becoming a priority for marketing and communications professionals in transportation and logistics – particularly with the every-challenging driver shortage. More than 40 marketing and sales professionals in transportation and logistics pre-registered for the TMSA Connections Seminar recently held in Chicago. The group learned about some of the best practices in driver recruiting from Lionel Johnston, Corporate Marketing Manager with Bison Transport, one of the largest carriers in Canada. Johnston also is Chair of TMSA’s Communications Committee. 

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