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Mark Derks, Chair of TMSA’s Finance Committee, Named BlueGrace Logistics New CMO

Members of the TMSA board of directors are typically high-level marketing and sales “movers and shakers” in transportation and logistics. Mark Derks, who is Chair of TMSA’s Finance Committee and also serves on the board of directors, is no exception to that rule. BlueGrace Logistics (BlueGrace), a hypergrowth, third-party logistics provider (3PL) announced that Mark Derks has joined the organization as Chief Marketing Officer. In his role, Derks will lead brand development, marketing strategy and public relations. He’ll also play key roles in sales enablement, product innovation and customer experience. 

Derks has 25-plus years leading marketing teams and strategy for global brands. He recently served as partner and CMO for Words At Work, a Minneapolis-based digital content marketing agency and TMSA Affiliate member, where he drove strategy for clients in the logistics, technology and manufacturing space. Prior to that he spent 21 years at C.H. Robinson where he led global marketing and public relations.

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2020 Recap: Top Articles in Transportation Marketing and Sales

2020 did not turn out to be the year that we all expected it to be. With everything going virtual due to the COVID-19 pandemic, a lot of marketing, sales, event, and travel plans had to be put on pause or reevaluated. However with those challenges, the TMSA blog helped guide industry marketing and sales professionals through digital transformation and selling in virtual environments. Reflecting on this past year, here's a list of the top 10 articles that helped us navigate 2020.

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Halo Branded Solutions Offers TMSA Members COVID-19 Protective Masks for Operations Workforce


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TMSA Recognizes the Volunteer Leaders of its Many Committees

TMSA is a volunteer-led professional association, and we have built the strength of our community as an association through the hard work, dedication, creativity, and strategic leadership of our volunteer leaders. The second of a three-part series recognizing our volunteer leaders, this article recognizes the current chairpersons of TMSA’s many committees. All of these individuals also serve on the TMSA Board of Directors.

One of the primary ways TMSA members find value from their involvement in the association is by gaining access to relevant content and education through monthly webinars, our annual conference in early June, and specialty programming such as TMSA Sales Training Workshops and the TMSA Digital Transformation Conference in the fall. Co-Chairs of the TMSA Education Committee are:

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TMSA Valentine’s Shout-Out: We LOVE Our Volunteers

TMSA is a volunteer-led professional association, and we have built the strength of our community as an association through the hard work, dedication, creativity, and strategic leadership of our volunteer leaders. The first of a three-part series recognizing our volunteer leaders, this article recognizes the current TMSA officers team.  

This Valentine’s Day, instead of expressing your love to friends and family, why not spread some joy to the industry in which you work? In fact, what makes some of our volunteer leaders so unique is because they are motivated to give back to the industry. Let’s take a look at some of our amazing leaders who love to give back in the form of volunteering.

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Meet Your Newest Leaders & Board Members

The Transportation Marketing & Sales Association has named two new individuals to its board of directors, effective Jan. 23. Their industry knowledge and expertise will be vital to the continued success of TMSA!

Meet Leigh

Leigh Sauter has been named co-chair of the TMSA Marketing Committee, and will be responsible for leading this committee to utilize new and traditional media to help practitioners stay on top of emerging trends through relevant content, innovative communication while driving new membership and engagement in the organization. She has more than 15 years’ experience in marketing and sales, is HubSpot Inbound-certified, and is a Certified Transportation Broker with the Transportation Intermediaries Association. An active member and committee volunteer since 2017, Sauter is marketing director for Tucker Company Worldwide. 

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TMSA: Looking Back at 2019, Looking Forward in 2020

By Brian Everett, CEO of TMSA

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Affiliate Member HALO Provides Members With Limited 10% Discount

Looking for a unique promotional item that can be given to customers, prospects, employees or even your drivers? 

As a member of TMSA, Affiliate member HALO Branded Solutions, a provider of promotional marketing products, brings you a unique opportunity to save 10% off any promotional product or apparel order through December 31. Make sure to take advantage of this limited-time offer! 

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What's Your Creative Compass?

By Conrad Winter, Copywriter for Transportation and Logistics

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Are You In The Group?

TMSA offers a great deal of value to marketers and sales professionals. Here is my personal experience:

“I was new to transportation when I joined TMSA. I saw value in learning from other well-respected companies about their marketing programs. I learned a lot in those early days and now am able to share what our program looks like at Bison. Additionally, the greatest value I have gained is having friends that I trust and respect, that I can ask for or provide help to, brainstorm with, and talk through common challenges”. #IamTMSA

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Unraveling the mysteries of the shipper's mind


I’m always amazed by the truth. Like most people, I’m a champion at trying to read people’s minds and interpret people’s actions. And like most people, I’m often wrong. That’s why the shippers panel at this year’s TMSA Logistics Marketing & Sales Conference was such a powerful experience.  

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TMSA Provides Baseball Cap Special through Halo

Looking for a unique promotional item that can be given to customers, prospects, employees or even your drivers? 

TMSA is pleased to provide a special promotion to all TMSA Members on a significantly discounted quality baseball cap. Now you can purchase an order of branded caps with your company logo (3D embroidery and back flat embroidery) for as little as U.S. $3.99 each!

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A Newbie's Takeaway from the 2018 TMSA Logistics Marketing & Sales Conference

By Conrad Winter, a freelance copywriter specializing in content and copywriting for transportation and logistics. Based in Metuchen, NJ, he creates website copy, campaigns, blog posts, whitepapers and case studies for carriers, 3PLs and industry associations. 

Why was I so surprised to feel connected when I attended the TMSA conference in Fort Meyers earlier this month?

After all, transportation and logistics today is all about connecting—data, experiences, services, geographies, equipment—you name it. And the better you can connect, the more successful you become.  

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Shippers Don't Want Your Old Marketing & Sales Tactics

By Erika DeBlasi, Marketing Coach at TranStrategy Partnersthe premier partner for freight brokerage firms looking to maximize their business and accelerate their performance. TranStrategy Partners is a TMSA Affiliate member. 

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What I Learned at the TMSA Conference

By Jeff Davis, Sales & Marketing Alignment Expert at jd2 Consulting Group and Opening Keynote at the 2018 TMSA Logistics Marketing & Sales Conference. With rich experiences in both Sales and Marketing, Davis takes an extremely unique approach to business development that focuses on aligning both functions to create a sense of "Togetherness" and a focus on revenue generation.

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TMSA Member Spotlight: Port of Long Beach as an Economic Machine

A new member of TMSA, the Port of Long Beach is one of America’s premier seaports and a trailblazer in goods movement and environmental stewardship. Trade valued annually at more than U.S. $180 billion moves through Long Beach each year. More than 7.5 million container units were imported and exported in 2017 through the Port, making it the second-busiest seaport in the United States. Everything from clothing and shoes to toys, furniture and consumer electronics arrives at the Port before making its way to store shelves throughout the country. Specialized terminals also move petroleum, automobiles, cement, lumber, steel and other products.

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TMSA Explores State of the Canadian Transportation Industry

More than 40 sales, marketing and business professionals in transportation and logistics gathered April 6 at the Toronto Airport Marriott Hotel. Sponsored by the Marlik Group, this seminar highlighted facilitated discussions among attendees involving commercial freight transportation in Canada.

State of Canada’s Transportation Industry
Part of the discussion included context around the state of the commercial freight industry in North America, and how marketing and sales metrics are helping to drive productivity in the industry. Attendees expressed some concerns over potential changes in the North American Free Trade Agreement (NAFTA) and their impact on trade (and ultimately transportation and logistics activity) between companies in Canada and the United States. There’s also ongoing concern over tight trucking capacity and how to creatively address it to maximize productivity and profitability.

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TMSA Digital Marketers Conference Announced

The Transportation Marketing & Sales Association will host its first-ever TMSA Logistics Digital Marketers Conference. This two-day event will take place Oct. 15-16 in Chicago.

There's a significant trend of companies in the transportation and logistics industries to leverage digital marketing strategies to achieve business goals and revenue growth. In fact, 44 percent of marketing category spend is focused on customer acquisition and lead generation, according to the 2017 TMSA Sales & Marketing Metrics Study, with much of the budget being focused on content marketing, engagement via website and digital marketing, sales and marketing automation, and other related initiatives.

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TMSA Expands Presence in Canada

As part of its member growth strategy in Canada set forth by the Transportation Marketing & Sales Association, TMSA is hosting a Connections Seminar at the Toronto Airport Marriott April 6. This seminar highlights facilitated discussions among marketing, communications, sales and business professionals in North American transportation and logistics. Connections seminars take place throughout the year in targeted cities where TMSA has a presence in members and prospects with the intention to advance TMSA's mission: To help its members and their companies to make sales, marketing and communications strategies more effective, productive and profitable. 

The seminar will provide context around the state of the commercial freight industry in North America, and how marketing and sales metrics are helping to drive productivity in the industry. There also will be discussion and content focused on how to leverage sales and marketing to generate business. In addition, marketing and sales best practices will be available for review from such leading companies as Bison Transport, Hub Group, TMW Systems, YRC Freight, Navis, and CSX.

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What It Takes To Be A Marketing Superhero

Do you know of someone in your professional network who has amazing superhuman marketing leadership powers? Then this person may be worthy to nominate for the 2018 TMSA Marketing Executive of the Year. Nominating someone is relatively easy, doesn’t require a lot of time in preparing the nomination, and there is no fee for a TMSA member to make the nomination. But the deadline is fast approaching (April 20) so make the nomination soon. 
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In the meantime, here are five key characteristics that are most common in marketing superheros.

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