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3 Things to Consider When Onboarding New Employees

One of the biggest topics across the industry right now surrounds employees. It’s no secret that many companies are out there looking to recruit and retain employees.  

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47 Publications Covering Transportation, Trade and Logistics

By Jeff Price, Marketing Director, Jacksonville Port Authority (JAXPORT)

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How to Counter the Great Resignation in Transportation and Logistics

By Conrad Winter

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TMSA’s Jennifer Karpus-Romain Named WIT Women to Watch in 2022

It is with great pleasure that the Transportation Marketing & Sales Association announces Executive Director Jennifer Karpus-Romain has been named to Women in Trucking’s 2022 Top Women to Watch in Transportation.

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TMSA Debuts New Award Programming

TMSA Debuts New Award Programming

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Leadership in 2022: 3 Ways to Meet Your Employees’ Expectations

By: Gary Cornelius, VP Business Development, TCW

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Best Lead Generation Strategies for Companies in Transportation or Logistics

 

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Top Tips for Truck Driver Recruitment in 2022

As we enter February 2022, peak season is far behind us, but high freight demand and supply chain crises haven’t magically disappeared as some had hoped. Truck driver recruitment and retention remains a hot topic across the nation, and one question has yet to be answered: How can you grow your driver headcount during the ongoing shortage?

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What to do when unprecedented growth is your biggest problem.

 By Conrad Winter

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Supply Chain Breakdown 2022

With every new year comes an opportunity to foretell what lies ahead in the marketplace, and the supply chain breakdown 2022 is no different. The past several years has proven environmentally unprecedented across many fronts, including logistics and supply chains overall.

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TMSA Announces New Leadership

The Board of Directors of the Transportation Marketing & Sales Association (TMSA) is pleased to announce Jennifer Karpus-Romain as the new Executive Director of TMSA.

Jennifer has been active in the association for several years, serving on the education committee and the Board of Directors, as well as leading the marketing committee. Her energy, leadership, and passion for both the association and the logistics industry, will serve TMSA well as she ushers in a new chapter for the association.

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Listening to the Voice of Your Prospect

Many in transportation and logistics call it “consultative selling.” This means a sales approach that prioritizes relationships with shippers and other qualified buyers, and opens dialogue to identify and provide solutions to a prospect’s needs. It’s hyper-focused on the customer, rather than the product or service being sold. Ultimately, it guides the salesperson to better understand the challenges faced by the prospect so they can position their solutions in a more compelling, relevant, effective way.

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Significant Growing Trend: Use of Technology in Marketing, Sales

Technology innovation and digitization are disrupting almost every process across transportation and logistics enterprises, ranging from methods of shipment, freight management, and supporting administration activities such as documentation and freight payments.

Market demand shifts such as same-day shipping and last-mile delivery are game-changers, and emerging blockchain technologies are rapidly accelerating the changes and innovation within the industry.

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TMSA: Looking Back at 2019, Looking Forward in 2020

By Brian Everett, CEO of TMSA

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Internet Marketing Lead Generation Ecosystem

This “Internet Marketing Lead Generation Ecosystem” infographic shows how various online marketing channels can work together to develop an integrated online lead generation campaign. This infographic can help you to:

  • Understand how multiple outlets of the Internet can be combined to create an impactful online lead generation campaign
  • Recognize problems in your campaign that can be costing you leads
  • Find new alternatives to revise and scale your current campaign

The top hexagons shows the various channels that can be used to bring traffic to your website. The middle section represents the reporting, contacting and lead validation process, which should be managed by more experienced Internet marketers. Lastly, shown at the bottom the leads gathered become a new customer. (Click image to view larger)

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Using a Buyer’s Journey can Increase Revenue by 80%

By Nate Dame, CEO and Founder, Propecta

What if I told you there was one marketing strategy that could offer you an 80% annual increase in upsell and cross-sell revenue? Most companies would drop everything and start focusing on that immediately.

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Business Development, Marketing at Burris Logistics

TMSA Member Spotlight:
Business Development and Marketing At Burris Logistics

Burris Logistics provides temperature-controlled supply chain solutions at all points of the supply chain through four distinct operating divisions:

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