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Significant Growing Trend: Use of Technology in Marketing, Sales

Technology innovation and digitization are disrupting almost every process across transportation and logistics enterprises, ranging from methods of shipment, freight management, and supporting administration activities such as documentation and freight payments.

Market demand shifts such as same-day shipping and last-mile delivery are game-changers, and emerging blockchain technologies are rapidly accelerating the changes and innovation within the industry.

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TMSA: Looking Back at 2019, Looking Forward in 2020

By Brian Everett, CEO of TMSA

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Internet Marketing Lead Generation Ecosystem

This “Internet Marketing Lead Generation Ecosystem” infographic shows how various online marketing channels can work together to develop an integrated online lead generation campaign. This infographic can help you to:

  • Understand how multiple outlets of the Internet can be combined to create an impactful online lead generation campaign
  • Recognize problems in your campaign that can be costing you leads
  • Find new alternatives to revise and scale your current campaign

The top hexagons shows the various channels that can be used to bring traffic to your website. The middle section represents the reporting, contacting and lead validation process, which should be managed by more experienced Internet marketers. Lastly, shown at the bottom the leads gathered become a new customer. (Click image to view larger)

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Using a Buyer’s Journey can Increase Revenue by 80%

By Nate Dame, CEO and Founder, Propecta

What if I told you there was one marketing strategy that could offer you an 80% annual increase in upsell and cross-sell revenue? Most companies would drop everything and start focusing on that immediately.

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Business Development, Marketing at Burris Logistics

TMSA Member Spotlight:
Business Development and Marketing At Burris Logistics

Burris Logistics provides temperature-controlled supply chain solutions at all points of the supply chain through four distinct operating divisions:

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