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Top 5 Trade Show Design Trends

By exhibitpro, a TMSA Affiliate member

Exhibit design trends strive to engage people on different levels. The demand for visually stunning, interactive designs are transforming trade shows. There are several elements that exhibitors can take advantage of to ensure that they are being remembered on the show floor. These elements range from architectural to color trends, and use of material and technology.

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When Personality Assessment Results Disappoint

By Caliper, a TMSA Affiliate Member

With the number of jobs and applicants increasing, many professionals are turning to advanced tools such as personality assessments to aid them in the hiring process to determine if potential candidates are the right fit for their company. But what is a personality assessment?

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Fortune’s Most Admired Companies: Transportation and Logistics Companies Lead List

Transportation and logistics-related companies comprise one of the leading categories among the Most Admired Companies in the World, according to FORTUNE magazine.

FORTUNE collaborates with partner Korn Ferry Hay Group on this corporate reputation survey, which evaluates approximately 1,500 companies, including the 1,000 largest U.S. companies ranked by revenue and non-U.S. companies in the FORTUNE Global 500® database with revenues of $10 billion or more. Korn Ferry Hay Group surveys 680 companies from 29 countries to select the 15 largest for each international industry and the 10 largest for each U.S. industry. Executives, directors and analysts are then asked to rate companies in their own industry on nine criteria, from investment value to social responsibility, and this vote results in the 52 industry lists. A company’s score must rank in the top half of its industry survey to be listed.

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2019 Is Likely to Start Clean and Finish Messy

By Dan North, North America Chief Economist via TMSA Affiliate Member Euler Hermes North America 

The economy performed very well in 2018.

GDP growth, expected to be 2.9% for the year, tied 2015 for the strongest of the nine year recovery. Recent growth was particularly impressive in Q2 at 4.2% q/q annualized and 3.5% in Q3. The all-important consumer sector flexed its muscles at 3.8% and 3.6% in Q2 and Q3. Manufacturing was strong. Wages grew at the fastest in nine years. Job creation was vigorous. Inflation and interest rates remained low, and corporate profits set records. It was as good as it’s going to get.

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The Edgy Power of Video: Practical Tips, Case Studies

The use of video is gaining significant traction in generating marketing, sales and business results in transportation and logistics. TMSA member companies like Averitt Express which uses video to recruit team drivers who are married, or Bison Transport to talk about the economy and the Trump Effect, or Crowley Maritime to gain credibility on heavy haul expertise.

A Closer Look: FreightWaves Produces Daily Video Insights, News Analysis
Another fine example is TMSA Affiliate member FreightWaves, which provides real-time market insights through their new daily video, NOW. It’s a daily market update that comes from the floor of FreightWaves headquarters in Chattanooga every business day at 4pm Eastern. Throughout NOW, FreightWaves market experts and team deliver content and expertise highlighting key things to watch in the market for that day.

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The Secret Weapon of Today’s Successful Salespeople: Curiosity

If classic movies like Glengarry Glen Ross (1992), Tin Men (1987), Used Cars (1980)—or more recent hits like Wolf of Wall Street (2013)—have taught us anything, it’s that sales is not for those of a weak disposition.

And whether the character portrayal is ruthless and intimidating like Alec Baldwin’s Blake, broadly comedic like Danny DeVito’s Ernest Tilley, or charmingly sneaky like Kurt Russell’s Rudy Russo, movies have also suggested that salespeople need to be either pushy or conniving to achieve success.

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Sealand: An Evolving Brand Rooted in Human Emotion

By Ariel Frias Ducoudray, who works to enable SME's to trade throughout the Americas through electronic tools. He is the Head of Online Sales at Sealand - a Maersk Company, a TMSA Corporate member.

It all started with a phone call.

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Top 3 Marketing Trends in 2019 to Watch in Transportation and Logistics

About the Author: Brian Everett is the CEO of the Transportation Marketing & Sales Association, and Senior Partner with MindShare Strategies. He has 25+ years marketing, sales and association management experience in transportation and logistics.

Much of my time spent is learning what’s top-of-mind with sales, marketing and business leaders in transportation and logistics. In the last 18 months, three things have constantly remained on the top of the list: lead generation and business growth, retaining and growing customers, and talent acquisition and management. These priorities take center stage with a backdrop of challenges, ranging from freight capacity issues to the driver shortage.

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How to Assess ROI of Project Implementation

It’s now 2019 – and we’re now back from holiday breaks and assessing where to prioritize our time and resources. For many, budgets have now green lights and it’s “all hands on deck” to plan and implement the strategies that have been approved. However, it can be overwhelming to figure out where to start.

TMSA offers you an effective business tool we call the “ROI Estimator” to best assess the return on your investment – factoring in the ease and cost of implementation as well as the productivity return you’ll experience. If you routinely use this tool, you’re guaranteed to be able to make quicker decisions on which priorities to focus on based upon your budget, time and resources available, deadlines, and other important factors.

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What Shippers Need in 2019 – and How Sales & Marketing Should React

The 2019 Third-Party Logistics Study that recently was published shows that shippers and their 3PLs continue to increase more meaningful partnerships and are collaborating more closely to accomplish their supply chain goals. Both parties seem to have a much greater awareness of what they’re trying to accomplish as well as the ways in which the availability of data and the use of technology can help them progress.

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2018 In Review: Top Articles in Transportation Marketing & Sales

Learning from other marketing, sales, and business leaders is one of the most valuable ways to move your own business forward. The Transportation Marketing & Sales Association brings together market intelligence and thought leadership that's specific and unique to transportation and logistics through our TMSA Blog.

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9 KPIs to Track for Proper Transportation Management

By Adam Robinson, Marketing Manager at Cerasis, a third-party logistics company with a focus on technology and managed transportation services since 1997.

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TMSA Members Named 2018 "Top Companies for Women to Work For"

Redefining the Road magazine, the official magazine of the Women In Trucking Association (WIT), announces there were 10 recipients of the 2018 “Top 50 Companies for Women to Work For in Transportation” that are members of TMSA.

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TMSA Members Acknowledged as 2018 "Great Supply Chain Partners"

A truly great supply chain partner is one who knows precisely which ingredients we need to make our operations successful — and those we can skip. Some partners can tell us, for instance, what technologies we need to deploy, when to implement and how to upgrade.

Others can advise who to contract for manufacturing and transportation, where to source parts and raw materials — or how to dispose of tainted or defective goods. They can help us finance supply chain operations, mitigate risk and ultimately bring together these disparate components to streamline our businesses.

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The Industrial Economy is Cooling. Shippers are Clawing Back their 2019 Truckload Contracts - Its Not Too Late to Negotiate

By Jason Ickert, a seasoned commercial leader in the 3PL space with more than 23 years’ experience in various sales and marketing roles. Jason is currently a team member at ENERGY Transportation Group where he is engaged in their initiative to integrate logistics processes with technology. Ickert also sits on the TMSA Board of Directors and is co-chair of the Membership Committee. 

What happened to peak season? The demand we were expecting, considering the booming consumer economy, was a bit disappointing. Was it because of the increase and threat of additional tariffs that caused importers to forward stock their inventory earlier? Or perhaps because of the increase in e-commerce, and less brick-and-mortar foot traffic, retailers have held off allocating large quantities forward to store DC's and are filling customer orders direct from import warehouses?

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Fixing Performance Problems

By Mike Temple, TranStrategy Partners

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Personality Assessments: How They Can Revolutionize Your Hiring Process

By Mark Greenberg

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Podcasting for Logistics: Who is the ‘Driving’ Force?

By Jennifer Karpus-Romain, Director of Marketing for Intelestream, a Chicago-based Customer Relationship Management (CRM) product development and consulting firm that offers solutions related to business processes and CRM technology. 

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4 Ways to Increase Millennial Retention

“..at least 40% of millennials see themselves staying at their current organization for a minimum of nine years.” - Jennifer Deal and Alec Levenson (2016)

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The Marketer is Dead. Long Live the Marketers.

By Asher Fredricks, MBA, Marketing Manager for FLS Transportation Services. Article 1 of a 3-part series.

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