Marketing Budgets On The Rise in Transportation and Logistics

There's good news for marketing professionals in our industry: Companies are investing more in the marketing and communication functions. In fact, more than 50 percent of respondents in the 2014 TMSA Sales & Marketing Metrics Study reported increased marketing budgets for 2013 and 2014.

"Many transportation and logistics firms continue to recognize the value of investing in marketing, communication, and branding, but they were forced to cut back in the economic downturn," says Brian Everett, ABC, TMSA's Chief Executive Officer. "Historically, companies that continue to invest in marketing - particularly in a down economy - get more ROI for their investment because they're competing less with other messages and marketing campaigns from competitors. But regardless of whether or not you were able to maintain your marketing budgets for during this past economic recession, the good news is that the economy is picking up. And so are marketing investments."

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Business Retention Is More Than Customer Retention

By Anne Miner, President, The Dunvegan Group

Customers are the lifeblood of any business; without customers, there is no business. And customer acquisition is a significant area of activity and expense for every business.

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6 Considerations For A Successful CRM Investment

By Hernan Vera, Managing Partner. Sales Outcomes, Inc.

Customer Relationship Management (CRM) software solutions and their impact on business growth and profitability continue to increase in importance for Logistics and Transportation leadership teams. Justifying the ROI and realizing the value from a CRM investment are the common challenges for the large enterprises as well as small firms.

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Communicating With The Europeans

By Peter Owen, Managing Director, ISIS Communications

Freight transportation differs across the globe in character. This much is self-evident. The geographical length and complexity of moves vary from region to region, as do the commodities carried and modal mix that is employed. Market sizes and degree of sophistication, buying patterns, infrastructure efficiency and cost profiles all have their different characteristics depending on the country or continent in which the transport and logistics professional is operating. So yes, Europe contrasts significantly in many ways with North America.

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Brand Experience Strategy Mistakes: Even Though It's Just a Blog!

By Mike Brown, Brainzooming (Facilitator of the upcoming TMSA Marketing Bootcamp in Chicago)

Does it matter if your business has a blog or not? And if your business does have a blog, does it matter how often you update it? While you’re thinking about the answers to those questions, peruse these dates and see if you can spot a pattern?

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Business Development, Marketing at Burris Logistics

TMSA Member Spotlight:
Business Development and Marketing At Burris Logistics

Burris Logistics provides temperature-controlled supply chain solutions at all points of the supply chain through four distinct operating divisions:

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Strategic Thinking: Solution Selling Is The Real Problem

By Mike Brown, founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike will lead the TMSA Marketing Bootcamp Oct. 28-29 in Chicago. > Details

Talk to B2B service or product providers in transportation or logistics, and you'll likely hear about solution selling. 

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Mike Grauel Named To TMSA Board of Directors

TMSA is pleased to announce that Mike Grauel has been named to its board of directors. Grauel is Regional Vice President of Sales for Southeastern Freight Lines, and several markets in the Southeast, including Atlanta, Dalton, Macon and Columbus, Ga., along with Alabama, Mississippi, Arkansas, western Tennessee, and Pensacola, Fl.  Grauel is based in Birmingham, Ala. He has more than 30 years transportation sales and customer service experience, and holds a Bachelor of Science degree in communication from the University of Alabama.

According to Dino Moler, current TMSA President and Executive Vice President of Client Solutions for LeSaint Logistics, Grauel will make an excellent addition to the board of directors, given his depth of sales experience in the industry.

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Looking for Answers or Solutions? Join TMSA's LinkedIn Community!

Members of the Transportation Marketing & Sales Association continue to find value in making connections through the organization. One unique avenue it to become part of TMSA's online community through LinkedIn. You'll find value in being part of TMSA's online discussion groups on LinkedIn, ask questions of your peers who have common challenges and goals, and enhance your relationships with other marketing, sales, and communications executives who practice in the North American transportation and logistics industries. 

Check us out on LinkedIn as this group: TMSA - The Transportation Marketing & Sales Association.

TMSA Names New Staff, Management Company

TMSA has exciting news! On Aug. 1, the association named Brian Everett its new chief executive officer. According to Dino Moler, TMSA’s current President and Executive Vice President of Client Solutions for LeSaint Logistics, this was a strategic move by the association to engage new resources that will enhance member value and significantly expand membership.

Clearly, Everett is no stranger to transportation marketing - or to TMSA. In fact, he served previously as the association's CEO from 1998 through 2009, and under his leadership TMSA more than tripled membership during that 10-year period through strategic initiatives and added programs and services to members.

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