Sessions and Events

2018 TMSA Logistics Marketing & Sales Conference

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The Business Magic Behind Tradeshows and Events
When determining the most effective face-to-face marketing and networking opportunities, why do most companies think tradeshows and events first? We will answer this question, and provide intriguing data around ‘who' attends and how to maximize these engagements. Interactive discussion will identify the four most important questions when considering events - and will cover how to effectively align business goals with event strategy. Finally, we provide an inside look how global giants JP Morgan and LinkedIn use tradeshows to successfully target top prospects and clients. Attend this session and you will:

  • Explore the unique differences between digital and face-to-face marketing, and how to effectively blend these two powerful mediums in perfect harmony to maximize engagement opportunities at tradeshows and events.
  • Gain an inside look at how tech giant LinkedIn combined their digital resources, with a powerful face-to-face message to maximize attendee engagements at tradeshows and events. 
  • Find practical advice on how to develop the demographic make-up of event attendees and take a deeper dive into the psychology of face-to-face marketing engagements on the tradeshow and event floors.
As a bonus, you'll take a closer look at how to effectively market to Baby Boomers, Gen X’s and Millennials. It will be a real-life generational discussion conducted by both a baby boomer and millennial who just happens to represent a first and second generation of a family owned business. As part of this entertaining discussion, each group’s behavior and attention span will be dissected and addressed. We'll then explore how each generational group is influenced by tradeshows and events, as well as buyer’s guides, web searches, online forums, product brochures and literature, live demos, websites and other influential marketing sources. After understanding how each group is influenced, attendees generally agree they need to evaluate their marketing programs to account for these unique differences.


About the Presenters: Lori Miller has more than 25 years experience in strategic event development and execution, and is CEO of Exhibitpro, a full-service exhibit company that specializes in delivering face-to-face marketing engagements through trade shows, events, and corporate environments. Blake Miller is Director of National Accounts for Exhibitpro, and has significant experience in event management, sales, team-building, and marketing.