Sessions and Events

2018 TMSA Logistics Marketing & Sales Conference

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Integrating Sales & Marketing for Explosive Growth Using LinkedIn
The session will begin with live profile reviews of audience members to show a lack of differentiation and where traditional Sales & Marketing fails to speak to desired prospects. We’ll explore on & off LinkedIn conversations Sales is having with prospects, identify the social content that Marketing can create to support Sales. We’ll finish by reviewing case studies on how Sales & Marketing can work together to Open & Close accounts that would be untouchable by working alone. We’ll work with attendees on an account-based framework.

You’ll learn:

    • How to turn LinkedIn Profiles from resumes into Sales & Marketing tools which communicate your unique business values to reduce enterprise sales cycles 3 to 9 months by pre-loading the value based conversation

    • How to use Content to drive change with the 90%
      of your target market not actively seeking or already open to a new solution, which enables access to larger deal sizes and profit margins by avoiding RFP’s

    • How both Sales & Marketing need to take a unified, collaborative account based approach on LinkedIn which outperforms traditional phone, email, street and social prospecting within 3 months

About the Presenter: Ian Addison, LinkedIn Selling Expert, works with regional, mid-size and Fortune 50 supply chain firms like UPS and Schneider to triple close rates by integrating Marketing directly into digital and live Sales conversations.